Oy, we're a bit heavy on the violins here Expedia... But then again, it is a wedding and swelling violins are as much part of that as kleenex and white dresses. The journey here is taken by the father Artie Goldstein, who has to come to terms with the fact that his daughter is marrying another woman. The cold hearted cynic in me is gruffing that of course the gay couple depicted are two gorgeous women, instead of two men with an age-difference, while the romantic zap in me is grasping for kleenex at daddy's speech. Hush! Now lets cut the cake.
This is part of Expedia's campaign "find yours", emphasizing the journeys we take when we travel. We know how to book a flight, but the old tagline "Where you book matters" doesn't matter anymore.
(Nya) Moderaterna, the conservative party in Sweden, are promising more jobs as always in the national election. But not just because work pays money, and you can buy food for it, also for all the other values like improved community, social life and personal growth. As in love. The mailmen stop and snog, the passenger flirts with the busdriver, the teenagers hands meet over the fry-grill, and the two gay men eye each other lovingly over the supermarket checkout all day long to the soundtrack of "I Want to know what love is" by Foreigner. The super reads: "Love at work. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.
So the "I'm a mac" guy got married and
lived happily ever after gained a potbelly.
If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us?
A-ha! Saatchi are pulling the old ad-logic reverse psychology trick on us with the Make homosexuals marry facebook fan page and this video. It's a 3 minute and 33 second ride in preaching to the already converted. Bonus points if you recognize the Supermarket on Market street in San Francisco a hop away from the Castro.
Outbyview.com have done a little movie selling the idea of getting married in Canada. Pre-released on the web now, Outbyview are also currently negotiating the purchase of spots on American TV channels devoted to the gay and lesbian community in the United States, such as HereTV, Logo (part of the MTV Network) and OutzoneTV (part of the Bravo network). Read more to see the commercial.
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