To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

St. George Bank really loves its customers. Newly appointed Saatchi and Saatchi set out to demonstrate this with a rebrand.

Nothing says rebrand like a little kid playing pretend. Because there's a little dragon in all of us.

Aw, shucks, here's two happy lads playing the day away. There's footie, there's talks about girls. There's reenactments of Star Wars scenes including a death trottle complete with "Luke, I am your father" which is a nice subtle nod to the coming twist. The one boy is a little protective over the other one, and as the day winds down, he helps his mate who fell asleep in the couch, taking his shoes off and carrying him upstairs to tuck him into bed.

"It's good to be a dad. It's better to be a friend."

The ad premieres on ITV1's Britain's Got Talent over the bank holiday weekend.

Celebrating the New Year's Day return of the hugely popular "Dance Moms," the Season 2 promo is an homage to the 80s ballet flick "Flashdance." Mixed-media production studio Roger headed to Pittsburgh, PA (home of the show and the film) for the one-day shoot.

"It was only fitting to tie ‘Flashdance’ into the promo concept," says Terence Lee, Owner/Creative Director of Roger. "We explored the original film, pulling the most iconic moments to help sell our story. We took pains to make the wardrobe and set-dressing reference original scenes from the movie while still functioning for what we needed to change."

The backseat. Where most of us sat for the first time. Cut to grandma and have the audience's minds fill in "and for the last time". The place we carry our most precious cargo. Our best friends. And so on. Oh dear, it's a manifesto of sorts, but for back seats.

That said, it looks like a really good back seat.

A new series of ads for Kraft center on highly engaging portraits of New Orleans families who share a great fondness for food—and each other. Directed by Madheart’s Jan Gleie for Chicago agency McGarryBowen, the spots are the latest in an ongoing branding campaign featuring real people who use Kraft products to “make something amazing.”

This spot was created to launch a new brand signature: "Vivement Aujourd'hui", where every day doesn't have to be so every day. All I know is EPIC WATER BALLOON FIGHT! WOo!

King Khan quenches his thirst in front of the pee-wee soccer team ... and hang on a second. I'm not sure if the bottle lasted so long, or if the thirst was so big that the team grew up while watching him, or if it was the sight of ice-cold Mango Frooti that turned the entire team into kidlets. I don't even care. Logic? In advertising? Nope. All I know is, those wee ones look really thirsty. Good acting, chaps, and sometimes that's all you really need in a story well told. I'm feeling a bit parched myself.

Failing the high-five game. Would you rathetr play basketball in a big fancy stadium or a small driveway?

At first I was all "Jiminy Cricket, not another fucking hipster spot for Originals." And then I was all "Blargh, a song made from sound effects? And with a DJ? I mean the technique is twelve years old now at least. Not to mention the fact that Nike did it, too.

Arcana Academy created this nostalgic effort for Sealy mattresses. It's a nice reminder that we have such an emotional tie to where we sleep and have sex. Although there's not really much sexy time in this spot, it is certainly implied by the fact the couple has two kids.

So... Universal Records reached out to Castle Face Records to get the label's artists to record Velvet Underground covers.

Peeps from a bunch of bands formed a super group of sorts called Here Comes the Here Comes. Most notably Mark Tester from Burnt Ones Adam Finken from Blasted Canyons Brigid Dawson from Thee Oh Sees, and director Brian Lee Hughes' thirteen-year old daughter Cisca.

Spot for Exede Internet. How fast is it? So fast it must be from outer space. The kitten joke makes me think of ALF.

W+K Amsterdam gives us a good reason to use booking.com Namely, it rights all the wrongs from the rest of travel.

Love the Ikea reference to assembling a tower. And also that you embraced the fact Bugles suck and no one wants to eat them.

Dress 'Ups? Kinda like Mr. Dressup? Yeah we got that when I lived in America, too. Bugles, you so silly.

Just keep playing. Keep playing. Keep playing.

More retro silliness from Bugles from that Canadian agency Cossette. Nice title-- guess it's a dig on Cheez-its, eh?

Eh? Geddit? Narf narf narf.

Yeah.

Apparently The Rock will do anything to placate the kids' desire for milk. Including ignoring a kitchen-sink Super bowl approach. Sigh.

Land O’Lakes’ new “Mom Wins” spot by Campbell Mithun serves up a dinner victory for moms as it kicks off a national advertising effort to launch the Sauté Express® Sauté Starter product to consumers. The spot celebrates the “one step, no prep” ease of making quick and delicious meals – courtesy of the sauté starter with butter, olive oil, herbs and spices – along with a mom’s other daily victories in a busy household.