Is the new Häagen-Dazs Gelato Italian enough to please the Italians? When this couple stops arguing we might find out.

A new series of ads for Kraft center on highly engaging portraits of New Orleans families who share a great fondness for food—and each other. Directed by Madheart’s Jan Gleie for Chicago agency McGarryBowen, the spots are the latest in an ongoing branding campaign featuring real people who use Kraft products to “make something amazing.”

Remember the old spice ads with Isaiah Mustafa, a campaign playing on suave and sexy so well that I wanted to marry it until they ruined it all with Fabio. This campaign, while clearly a tad inspired, isn't even good enough to be the rebound date. Zesty guy is eye candy. Because girls like salad. And pretty boys. Look, using pretty ladies as eye candy in ads is ungood, and using pretty men as simple eye candy isn't good either. Two wrongs don't make a right (but two Wrights can make an airplane).

A woman returns from the Melbourne International Comedy Festival and realizes the sad truth about her husband's own comedic abilities. The blue gloves are a nice touch. The woman's bad acting is also a nice touch.

Time has always been important in Hillshire farm's branding, but instead of showing how they help save you time (which you could dance fill with sexytime ...err... dance classes with your loved one), they show how they spend the time. They will wait. Wait for the turkey to settle. Bake in its own juices. Take care of the time consuming cooking for you, to get it all just right in that old-school home cooked way. Hillshire Farm brand is going back to its farmhouse roots with this commercial created by Young & Rubicam New York.

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The new “Savings to Live Your Life” campaign launch also marks the debut of ASO’s new creative direction for the natural-gas provider that highlights how GNG’s simple plans and simple savings allow customers to spend time doing what they enjoy most – living. The broadcast and online ads’ soundtrack is the 1989 hit song “Bust A Move” by Young MC.

“We’ve worked closely with Georgia Natural Gas to create this campaign,” said Patrick Scullin, creative director of Ames Scullin O’Haire. “The work was informed by research that showed people did not want to spend a lot of time thinking about natural gas. They are looking for a trustworthy provider with easy savings. Our message is simple–– because you want to live your life, GNG makes saving on dependable service easy.”

"So you just assumed I'm some weird pickler-guy"

Nope, but I do need to have soy flax seeds explained to me. What is that? Aaaah, a joke. We can't buy those at my local co-op.

Gosh, I'm getting so psyched for Cannes Lions it's redonk, even the frozen foods category is exiting to me now as I have Forsman & Bodenfors to root for*. We have a contender, this is a nice ad for such a stiff (heh) subject, they even got the english VO to get the nuances in the Asparagus' silly conversation right. They're talking about the moon landing conspiracy theory, of course. What else would asparagus talk about? (VO in Swedish is miles better, but that's likely because the voice is such a typical Swedish character hard to translate)

(Nya) Moderaterna, the conservative party in Sweden, are promising more jobs as always in the national election. But not just because work pays money, and you can buy food for it, also for all the other values like improved community, social life and personal growth. As in love. The mailmen stop and snog, the passenger flirts with the busdriver, the teenagers hands meet over the fry-grill, and the two gay men eye each other lovingly over the supermarket checkout all day long to the soundtrack of "I Want to know what love is" by Foreigner. The super reads: "Love at work. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

This soldier is peeved.

Blankie feels left out, all he wants is to snuggle.

I'm beginning to think that Heineken might be a nightmare client.

We all remember the walk in closet, which was quite the runaway success for the beer brand, aired practically everywhere around the planet and nabbed itself some lions in Cannes. I guess Heineken liked it too. So they asked for "more like that".

Poor Sanjay. He just found out that he's adopted.

Fly? Check. Blind spot? Check. Teeth? Check. Expiration date? Check. That hot guys ass? Doublecheck.

Food, food, glorious food - what lovely hiss, psssht!, frying, simmering, boiling, puttering, sizzling pouring sounds until the invariable need for ye good old plop-plop. fizz fizz to fix your tummy. You have to like an ad that makes your mouth water so much you will have to use their product after dinner. ;)

Here's a twist on the disposable man in advertising... Open on a couple breaking up.... The woman however, knows how to recycle men! Just "Rinse, fold and stack". Ouch.

The bacon, he loves it. So much she proposes with some. He loves it. The bacon.

Republic of Bacon Mantra:
Welcome to the nation where all our citizens are free to love bacon freely. To a land where people and bacon co-exist without rule. Without judgment. Or shame. A place where bacon is held on the highest of pedestals, and the second highest pedestal as well. Welcome to the Republic of Bacon. We hope you're not vegetarian.

Rabbit Director Matthew Ogens recently helmed a stirring six-part campaign for BlueCross BlueShield of North Carolina. The sequence of :30s, done in collaboration with Ogilvy, Durham, plays like a series of micro films that display Ogens' impressive range, from orchestrating action sequences to capturing beautiful scenery to telling a simple narrative with voiceover.

There's a bit of innuendo going here, what with the oven saying: "Put it in me" and all. Not doing that again, I burned. "We both enjoyed that"... ah, okaaay.