Here's the thing. The Irish are very unhappy that Kilbeggan's Whiskey is now across the pond. But they're a charming lovely sort. So they know how to cope with losing Ireland's best kept secret. They cope by knitting.

I initially thought the premise was something along the lines of we Yanks love the stuff so much there's none left in Ireland. But apparently just the thought of us drinking it down is enough to send them into OCD level state of coping.