Following an award-winning collaboration on an ESPN/Sony spot, Nice Shoes has once again teamed up with The Vault, this time to add VFX and color to a visually explosive Under Armour spot. The Nice Shoes team, led by Colorist Lenny Mastrandrea and Creative Director Aron Baxter, created a unique look for the spot, which promoted Under Armour's Charged Cotton line at Dick's Sporting Goods stores.

Scientology sells their idea with a commercial celebrating life. And death, in a way as there's a genuine asian tsunami clip in there. It's the one shot by a british family from the balcony of their hotel, and not the one shot by native Thai café owner Arunkul Charoenkul which was broadcast all over the world, without a penny paid to him. Hopefully, the church of scientology both paid for the rights for that British families clip, and donated money to a worthy cause like the Red Cross who helped so many in the aftermath of that disaster.

Mom.. MOm!?