Armor All - Respect / You don't deserve that - (2013) :30 (USA)
The latest comedy-driven spot for Armor All, via DDB Worldwide San Francisco and Community Films' director Matt Smukler, shows car owners what could happen if they do not respect their cars.
Negligent car owners beware: you’d better show your ride the right amount of respect or you just might get a visit from the Armor All Viking. He’s the star of Armor All’s latest spot, and he has a serious bone to pick with people who don’t take care of their cars. To him, a car is a privilege and if undeserving owners aren’t careful he’ll show up in his shiny custom Viking–mobile and repossess their wheels, their Armor All…and their women.
Dove - Thought Before Action / Fake photoshop action stunt
Dove Canada decided to get generous in their latest idea in the campaign for real beauty, they offered a "photo effect" filter action set on the usual suspects blogs for free download so that the laziest of designers could with one click add "glow" to a persons skin. The idea being that art directors, designers et all will be downloading this and applying to images of ladies. The action did not do what was advertised, instead it reverted every change already made to the image - the horrors! - and probably pissed off a lot of people along the way (before they remembered CMD-Z!)
Target - The Everyday Collection - Laundry -(2013) :30 (USA)
TNT - "A dramatic surprise on a quiet square" - stunt, Belgium
To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama". Oh dear god I wish I had been one of the people who pushed that button, it's brilliant. Suddenly there's cops and robbers, motorcycle ladies in lingerie and really clumsy ambulance drivers....
Check out http://www.tnt-tv.be for more.
La Senza presents the cup sized choir.
La Senza presents the cup sized choir. Karmarama only picked up the business just last month, and they'ce already created this, just in time for Xmas-carols. Perhaps they had a little help checking out how oooooouch.com was made.
"Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at cupsizechoir.com and have a Happy Christmas."
Clearly, the campaign is aimed at men, the educate them about cup sizes before they do their xmas-shopping, women usually don't like being compared to keyboard-buttons and want to know if the EFG cups look good when the women wearing them are standing up. Go fig.
Violent Soho - Muscle Junkie - (2010) 3:19 (USA)
Violent Soho's new video nods back to Nirvana grunge-concert videos, but instead of wirery flanned-clad heroin junkies moshing to the music, there's an overweight crowd in underwear holding up corn dogs in lieu of lighters. Things get pretty rowdy in the moshpit as pop-corn, mustard and baked beans fling about against bare skin. I bet foodies will like the close-ups. Mmmm. Corn dogs.
Fortnight Lingerie - Super Sexy Abdominal Thrusts - (2010)
I think they mean "heimlich maneuver", but who cares at this point?
See also the site Super Sexy CPR, where dull instruction videos get hot thanks to lingerie.
M&S - Christmas Wouldn't Be Christmas Without... - (2009) :90 (UK)
RKCR Y&R and M&S celebrate the little things that make christmas, including that girl prancing around in her underwear.
Liaison dangereuse - Sexiness for everyone - (2009) :45 (Germany)
Sexiness for everyone indeed, in this German ad from Glow, a woman spends 40 seconds fixing her underwear before putting on her burqa. Bound to create controversy, though it's quite true that women will spend on nice frilly underwear that men never see. I'm wearing leopard spotted sheer stuff right now, underneath the frumpiest outfit I have 'cuz it's bloody cold outside today.
PETA - Veggie Love (failed superbowl ad) - (2009) :30 (USA)
The reason I am not listing this in the 2009 Super Bowl XLIII commercials topic is because the ad will not run during the bowl, so historically it would be incorrect to label it a superbowl ad. I'm also not labeling it a banned ad since it is simply a rejected ad. They did, according to their press release, try to get this on the Superbowl but NBC said no thanks as it "depicts a level of sexuality exceeding our standards." PETA; as we all know are stuck in adschool 101, where only sex and outrageous sells so they'll use porn stars and compare morbid Greyhound murders to a chickens life to get your attention. The guy at the party who pukes on the rug gets your attention as well, but it doesn't mean that you'll ever listen to him either. Peta have sent a press release which is quoted inside.
Victoria's Secret - Game (2008) 0:30 (USA)
Aired 4th Quarter
Trivia: Stars Victoria's Secret Angel Adriana Lima and is the first SB spot for the brand after a 10 year hiatus.
Dove Nourishing Lotions - Love Your Skin - short - 1 (2005) 0:15 (USA)

Victoria's Secret - Full Coverage (2002) - 0:30 (USA)
Breezy
Victoria's Secret - Curves Are Back (2001) - 0:30 (USA)

Agent Provocateur - Kylie says: Please stand up - (2001) - (UK)
Kylie Minogue demonstrates that this is the most erotic lingerie in the world.
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