No, not Snoop Lion but a regular lion comes out of a Crown Royal bag and walks around a bar table top. Oh I get it. King of the jungle. Right On. Reign on.

Drag-Queen Lady Gaga is on an African concrete jungle Safari, seeing the wild life such as shop keepers, black panthers, hyenas and car jackers when she passes the South African band that rocketh the hardest. Die Antwood bringeth with the war-paint and illustrated dance-gears we've seen previously in "Evil Boy" and "I fink u freeky" (Their signature style was lacking from Babys on fire) Then we pause for a moment to watch the drag-queen Gaga give birth to a prawn star. Yes.

Each time a new gadget craze sweeps the Internet, there's a high probability that the movers and shakers in the advertising world will be among its earliest (and most enthusiastic) adopters ⎯ especially if the brand name "Apple" is attached. When the tech giant released its interactive iPad tablet in May, developers and producers working in the ad space immediately began to explore its implications on filmmaking.

Santa Monica-based production company Tool of North America responded to the release of the iPad by producing "Touching Stories," a series of four interactive live action shorts that allow viewers to touch, move, shake and turn the screen to seemingly control the outcome of each story. Available as a free downloadable app from the iTunes store in June, the film series launched with an exclusive behind-the-scenes feature on Fast Company magazine's website.

"Touching Stories" leverages the interactivity of the iPad to expand the ways a film director is able to tell a story, but the concept also has implications in the realm of branded consumer experiences. With that in mind, Tool turned to its longtime PR company TRUST to get the attention of a very specific audience during the Cannes Lions International Advertising Festival: the top creative minds in advertising.

Third Quarter

Pre-Game and Third Quarter

Lions and llamas and pigs, oh my! Perfection.

Ima let you finish, but this is the worst super bowl ad of all time. Of all time.

Wild Thing! I think I need a chocolate, now.