"Det är dags för Fredagsmys" means literally "It's time for the Friday cozy" and we don't mean a tea-cozy. It's time to jump into the couch, put on a movie and maybe a cuppa, have the whole family join be you one or twenty and watch a bit of telly together. Screw "expand market share", own the entire market by owning the expression for this phenomena. Well played, Olw.

In multi-tasking the students reactions are genuine - as dancers boogie around them and rock-musicians do their riffs they try and take a test in less than five minutes.

Sequestered until the very last moment, the students had no idea what was about to happen to them. That meant the Docter Twins had only one chance to capture the perfect take. They even went as far as to individually escort the students into and out of the lab through separate doors, so as to not have them see other students and blow the surprise. Multiple cameras and extensive rehearsals with the crew made for an authenticity that is palpable on screen.