The spot opens with four young men at the start of a Rube Goldberg-type machine as one of the team sets a Tumble down to start the machine in motion. We follow the progress of the Tumble through the machine as it travels through various interesting stages. As the Tumble appears to be reaching the end of the circuit however, a dog runs into the shot and steals the Tumble. We are left with four frustrated guys and one relieved young lady who is dangling precariously above a pool of water at what appears to be the culmination of the elaborate route through the machine.

Cross-Media Scion tC Teaser Campaign from ATTIK Builds Intrigue for "The Machine"

SAN FRANCISCO – Global creative agency ATTIK (www.attik.com) and Scion are heralding the September launch for their campaign for the all new 2011 Scion tC sports coupe with cross-media promotions now appearing in U.S. print, online, and cable television, and on billboards appearing this week in 24 key U.S. cities. Providing glimpses of the 2011 tC, which offers added power and performance, an aggressive new look, and a more premium feel, each facet of the teaser campaign invites viewers to "Enter the Machine: 09/2010."

Along with the other campaign elements, a search engine keyword buy for the term "the machine" will also drive traffic into the campaign's target website, launched this week at www.TakeOntheMachine.com. The site was developed by LA-based ...and company, featuring hosted assets created by ATTIK.

Here's a :30 spec commercial we created for the Apple iPod Touch. For more, check out: http://www.couriercontent.tv