In swanky night clubs all over the world, a man makes an entrance, and smooth as that guy on the date he soon realises that there's a pattern to the ladies who are attracted to him. Armed by this déjà vu knowledge, our hero can now turne the tables quite literally, and throw dancers on his pursuers the next time it happens. Think of it as a sexy groundhog day except he doesn't want to get into Andie MacDowell's pants, just all the mobsters girls.

Paulie Walnuts (played by Tony Sirico) from the Sopranos takes over a local newspaper shop somewhere in Sweden.

Denny's first Super Bowl commercial, created by Goodby Silverstein and Partners, directed by the Perlorian brothers - who also directed the Castrol & Mountain Dew ads in this years super bowl. That's 3 Super Bowl ads they've directed in this years bowl, making it 300% more than what they did last year. ;) Also the voice-over announcer for this entire campaign is none other than acting legend Burt Reynolds.

Denny's will air a 30-scond spot on NBC during the third quarter of the big game, and a 15 second post game spot. Voiced by Burt Reynolds, Directed by The Perlorian Brothers and scripted by Goodby, Silverstein & Partners the ads poke fun at competitors frilly breakfasts while promoting the Grand Slam®.

Aired pregame

Things are different when Costas runs the store.

Things are a little different at ICA now that Costas is the Godfather

Who will be the new Boss of the ICA store when Ulf is gone?

Don't mess with the paper-clip mob!

Third Quarter.

So a cowboy walks into the mobster bar.....