john st. have created an emotionally overwhelming film for War Child. It starts with the scenarios of war torn countries, a father being threatened by a gun, a child running across a land mine in the road, a bomb blast at a market. But then, the scenarios don't play out as how you expected them to.

Where childhood thrives. War does not.
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence.

This "new" direction doesn't seem so "new" really, it seems like another twist on the "surprisingly ordinary prices" campaign, which is fine too. Reminds me of my favorite line in an ad of that genre, image: guy walking past his Citroen RV with wheel clamp on it. Headline: "Sod it, I'll buy another one".

The 30 second TV spots break on Saturday 21st July and close with the strapline ‘Unbelievable value’. The 3 executions are supported by a print and digital campaign which will run until 10th September.

Fresh w+k work selling Turkcell 3G with people singing & rapping about the features they use.
Bi-coastal music company DeepMix helped bring the sound of Philly’s club scene to Istanbul for a new campaign for Turkish telecommunications company Turkcell. Conceived by Wieden+Kennedy, Amsterdam and directed by well-known music video director Diane Martell, the campaign includes three spots styled as music videos with Turkish phone users (including former Orlando Magic star Hedo Turkoglu) singing about Turkcell’s new 3G service around the theme of “Aren’t you curious?”