To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team.

And now we've graduated to the directors cut of "Aka". The Eastpack-clad bunch of midgets pop out of their bags resembling mexican wrestlers and perform something that looks a lot like the Māori Haka dance. I think we all know what the creative team was on, what we need to know is what did they put in the water for the client? The best part of this campaign is the fact that it got sold! The execution required skilled costume making, done by Puppetown , to allow the cast to fold into and out of their transforming backpacks as seamlessly as possible and still be able to move properly.

So, they got a brief and decided to add ye old "hey, lets put a little person in this ad" - but no, it's not at all what you'd think. Let me explain. I can't. I'll just say: Naked skating midgets! In fact the whole campaign consists of midgets in Eastpak bags. That's it right there.

If ONLY online poker was more like underground mexican wrestling in crowded basements hiding away from the fuzz, with added kickass midget teams, and less like a bunch of dweebs sitting around by their lonesome computers at all hours trying to win back their rent money. Nevermind trying to make it glamourous as so many online poker sites try to do, Betclic has got one thing right, online poker is deadly serious, has silly beards, and smells of panicked sweat.

First Quarter

With a special appearance by Vern Troyer.