The hypnotic jammie & toffee dodgers monkeys get sudden competition from.. choccie !

The monkeeeys. They are hypnotic. Jammie. Jammie. Jammie. TOFFEEEEEEE!

Jammie. Jammie Jammie Jammie. TOFFEEE!

In this King Kong homage, the beautiful blond initially screams and rejects King because his ginormous ape hands (he is an APE not a monkey! / pet-peeve) are stinky and may have cooties. Once she has sanitized the big ape with her trusty Green Cross Hand Sanitizer, they can get down to business and share germs in a big fat cootie-filled snog. Don't worry your little head with the details, it's advertising-logic.

The nasty looking beast on the guys back (at the end) is a Mandrill and we shot him against green screen while he hugged a green screen bust that closely resembled the size of the guy. We later lined up the shot to make it look as if he was on his back. The mandril's trainer was the actual guy who gave us a few "safety" tips when around this thing, namely , "Never look him in the eyes" and "unlike a chimp, he gives no warning".

ad agency: Saatchi & Saatchi, Stockholm

See also the campaign website at monkey-proof.com

This Sony Walkman spokesmonkey, Mr Choromatsu , lived between 1978 - 2007

Gorilla does his best trying to trash the suitcase. He doesn't quite have the skills of the JFK airport baggage handlers, I'm sure they's nail it. They almost destroyed my Haliburton suitcase once.