Deutsch L.A. created this ad for Playstation's All-Stars Battle Royale, a crossover fighting game where Kratos can kick Heihachi Mishima's ass. Or vice versa. Nathan Drake make an appearance. Where's Raiden & Sweet Tooth? No worries, they're in the game. Looks like this could be fun......

The name of this game makes me want to see Battle Royale again though.

A new commercial for Universal Studios’ Halloween Horror Nights is meant to spur viewers to run for their lives…and straight into the amusement park. A Common Thread produced the spot for Los Angeles agency David & Goliath, delivering a chilling piece of filmmaking that plays like a 30-second horror flick.

Monsters.

This creepy PSA shows what children may see when their parents are drunks.

Makes you shudder.

Mad clowns, zombies, drunk santa, creepy as fuck rabbit. The scariest one is the little kid being strapped in to his car-seat by a masked man. You can feel his fear.

Man finds and saves a furry cyclops from drowning, now they'll be best friends forever. Or....?

Four minutes and thirty nine seconds of WTF!?, featuring Wanga, a teenage Xhosa emcee, and Diplo himself. Die Antwoord (The Answer) are here to mess with your synapses combining thumping beats with a heavy dose of surreal and downright scary dancing creatures. From Yolanda, bleached the whitest of white's with her collection of white rats while wearing a rat-jacket, to the freaky alien like creatures with District 9 prawn arms. The graffiti which is part Keith Haring, part new african art as it happen when one marries naive to city-culture. This is all kinds of perfect.

The video is a protest against Xhosa ritual male circumcision, which explains the many phallic images and perhaps the penis microphone too.

The ad was directed by Garth Jennings of Hammer & Tongs, best known for Hitch Hikers Guide to the Galaxy and Son of Rambow. Working with kids and monsters is always tricky hence - outtakes!

This ad directed by Noam Murro is aired globally. Well, maybe not in countries where there's actual real wars going on, because they'd rather play games with fluffy bunny rabbits in them.

Eli Lilly and Company is launching it’s first-ever Pan-European consumer campaign to educate men about the importance of discussing erectile dysfunction (ED) symptoms with a healthcare professional in. Sweden is one of the first countries to launch the campaign that will go live in Swedish media on the 3rd of May.

The campaign, titled “No More Excuses,” will run in 14 countries in the European Union (EU), including Spain, France, Italy, the United Kingdom (UK) and others.

Research conducted by Lilly in 10 European countries over three months included interviewing and surveying men ages 40-70 with ED symptoms to help identify the barriers to seeking treatment.

In its recent television spot “Cheese Monster”, Parmalat Canada is helping kids to unlock and nourish their creativity with Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.

I always enjoy a good animation, and Paranoid's Edouard Salier has done a great job here. The similarities to Coke world cup "Celebration" with the same song and the same celebratory movements by players is a little annoying. Wish I had seen this take on it first, instead.

Not really, relax. Brazilian shop Cubocc follows up its Doritos AR work with bigger, betterer, more roof toppier! Imagine a world where every rooftop has stuff jumping up and down. A world where only pilots can see the message. Don’t we need them focused on that whole, flying-landing thing? Yeah, you know the answer. (Rhetorical ftw.) Besides, we have this world already—it’s called Blade Runner. (Via PSFK, via.)

There's a bit of a Yeti-trend going on in advertising at the moment, isn't there? Just last week there was the LandSAR Yeti from New Zealand. We just love Yetis. They're better than dogs. Or Babies.

The blond dame in white tells King Kong off.