"Get petrol for the generator", and that's how this crash course in how to get gas during the zombie apocalypse begins. Step one, record a crying baby on a boombox. Step two, fit out your bike with chainsaws on the side. Step three, grow massive balls. Oh, wait, everyone who survives the zombie apocalypse already has that, clearly.

Just like the first Boost Mobile - Stay Living / Zombie apocalypse, this ends with the cry for freedom. Don't get trapped. Don't be locked in. Stay Living.

Running in the 2nd quarter, this ad takes viewers on a journey through the eyes of a young couple as they get "stuck" behind some unexpected things on the road and are able to handle it with ease thanks to their car.

Die Antword rule my world and have done everything right in this video for Baby's on Fire off their album TEN$ION. From the smiley-face shorts & bra to scary stunts where the boys with the motorcycle and BMWs dance around Jolanda within inches of her tiny frame, the look and feel and attitude is all kinds of right. Plus it depicts that double-standard so well, big brother can get jiggy all he wants but nobody better treat his baby sister to as much as a kiss. When Jolanda finally bricks Ninja in the teeth, the baby sister in me had an evil smile on her face. Ninja directed this together with Terence Neale. The Red Bull bit is a tad tedious, but I'll forgive 'em just for that motorcycle kiss moment, wowza.

Vitamin has produced a rugged new promotional campaign for FX Network’s Sons of Anarchy. The Vitamin team conceptualized a unique hands-on approach for the package, employing a technique that gives it the feel of something out of a sketch book. Using a combination of hand-painted graphics and prints of 3D silhouetted motorcycles, the spots take us on a rumbling ride through barren oilfields and dark highways.

Tool Director Geordie Stephens recently teamed up with Victors & Spoils to helm a pair of freewheeling spots for Harley-Davidson.
Liberation highlights the feel-good efforts of a swaggering Harley humanitarian, who struts past a group of caged dogs outside a pet store with an armload of leashes. The leather-bound savior then performs a mass rescue, revving his bike to bring the cage doors exploding off their hinges. He rides proudly off, his canine entourage running at his side. "Now, with even more power," a narrator boasts of the new Harley models. Indeed.

Tool Director Geordie Stephens recently teamed up with Victors & Spoils to helm a pair of freewheeling spots for Harley-Davidson.


Unchained opens on a dog chain steadily tugging at a stake. An imprisoned canine attached to the tether tears the stake from the ground and breaks free lurching across the yard, leaping a fence, and tearing off after the Harley-riding hero whose revving engine had inspired the escape. The camera pans wide then, revealing a wide shot of a neighborhood overrun with dogs chasing behind the bike as a cacophony of joyous barks breaks out.

Dickies has hired Goodby, Silverstein & Partners to make them more famous, and the first campaign put the their 874 Work Pants to the test to prove they're so tough you have to "Earn Them". In this ad there's direct reference to Levi Strauss old logo with the horses, but Dickies are tougher and have the 874 meet 1850cc. Ouch.

See also, Dickies vs The Hill

Here the easy rider dudes discover than Bing is everywhere man. Dude. Man. Yeah man.

My goodness, now that the old "man your man could smell like" already got the bling in the form of a Grand Prix, I might have to propose to this ad instead. Scuz' me while I run off and create a new award.

Director Scott Corbett from NYC-based production company IDENTITY infused cinematic influences -- notably Spaghetti Westerns and Fellini's surrealist masterpiece  "Amarcord" -- into a new :60 spot for Greek telecom Conn-X via Leo Burnett / Athens. 

When BARS+TONE Productions were set to change locations, they decided to leave not with a whimper but with a proper KABLOOEY-bang, and blew up their old offices.

"The office building at 550 Bryant Street exploded after charges were set off. In the wake of the destruction it was discovered that BARS+TONE, the former tenant of the building, demolished the property to leave no trace of its move to a new location. The explosion and escape were caught on film, but no charges have been filed at this time."

Of course, it's all the magic of film and not real, but the people of Bars+Tone are strutting their stuff in sleek black outfits and riding motorcycles in mock Hollywood chases down the streets. Makes you wish you worked there doesn't it?

The Transport Accident Commission (TAC) has achieved a record high level of client satisfaction while providing over $830 million in support services and benefits to over 40,000 people in 2008/09.

END OF LINE.

Second Quarter
Originally from 2006

This was an agency driven spec for the client. The humor was too risque for them, so it got canned. The nipples (Which were sculpted) were definitely over the top and not the first thing that comes times to mind when selling bad-ass motorcycles!