When MJZ Director Rupert Sanders and Grey New York needed high-end VFX to bring a World War II epic, a medieval fantasy battle, and a bit of science fiction together in a new spot for DIRECTV, they turned to the team at MPC. The spot is a showcase of MPC’s impressive skillset and resources. The LA office led a team that included artists across MPC’s global family of studios, taking the project from rough concept design to photo-real rendering to flawless compositing.

Titus Welliver greets us in an alley, where there's a desk, a bottle and a phones that rings....

He is introducing Gentleman Jack's "The Order of Gentlemen." What is that? What is the order?. All I know is that it does not have a seat at the table of Jägermeister club, because you've grown out of that state now, sir.

Drink responsibly, that's an order.

So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish.

Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world.

They made his voice like honey.

"In a fresh mediterranian night, a solitary bus and a girl meet a weird character. Anything can happen. And it does." "I stared into the abyss, the abyss stared back, neither was impressed." ;P

I like it, creepy guy is very well cast.

The famous MTV VMAs are just a few weeks away, a fact that will be a secret to no one thanks to a vibrant five-spot campaign color-graded by Smoke & Mirrors Colorist Ben Eagleton. Working direct-to-client with MTV, Eagleton expertly colored the challenging campaign, which mimics the look of various past eras with a funky mix of black-and-white, full color, and mixed footage. The campaign stars VMA nominees, presenters and performers: Nicki Minaj, Drake, Ke$ha, Eminem and Justin Bieber.

Coca-Cola Europe with the help of Publicis Mojo, Sydney finally look like they have a shot at toppling Red Bull from the top throne of the European market. Forget "dance all night" type ads aimed at the techno-crowd, and say hello to short films featuring kids doing crazy things as they burn energy, and in this one literally burn.

Tomas Mankovsky, creator of the much copied "Sorry I'm late" video just sent me his latest work, and it's like made for me. He's got flame throwers and slow motion going on, and has wisely thrown in a couple of very unattractive hillbillies so that I don't die from a major case of the thigh-sweats. Yes, these men duel with a flamethrower and a fire extinguisher. It's aggressive, it's gorgeous. It makes me tingle.

IiiIIiiiIiih! That's my exited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.

Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.

Zoo Film director James Frost on Diehard Battery vs. Gary Numan:

Five nights of filming on a New York City street, a VFX studio willing to take a leap into the unknown, a young start-up director with a time lapse camera rig he built himself, all for an unforgettable spot.

The latest project from animation-expert-turned director Doug Purver paired him once again with conceptual design, animation and VFX studio SUSPECT, and it's a project they designed to push their own limits-and the industry's. With SUSPECT involved in every step of post-production, Purver and the team created a slow-motion narrative that's both fluid and arresting. In the spec spot, a pair of photo-real New Balance 509 sneakers jogs in super slo-mo along a high speed, time-lapsed streetscape, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street.

"We started with the idea of green power, of promoting a shoe company that's committed to the environment and social responsibility," said Purver, who was part of SHOOT magazine's New Directors Showcase in 2009. "New Balance is very forward thinking, and they were the perfect brand for the spot." Although SUSPECT ECD Tim Crean was initially very enticed by the concept "we had real concerns about pulling off something like this. It was very ambitious, on many levels, to say the least." Undeterred, Purver set out with his camera rig and Canon 5D to come up with a proof of concept test. "The test footage Doug came back with was stunning." says Crean. "After seeing that, we couldn't pull the trigger fast enough."

The spot was created from the last of Purver's several two-hour long time lapse takes; the camera rig that he custom built captured a three-second exposure every seven seconds while panning over the nighttime street, and caught quick streaks of light from passing cars. He wanted all of the footage to come from one perfect take, and on the eighth try, he was satisfied.

Dita von Teese opens the Mansion doors.

Ace sells hardware and stuff by way of showing when it's useful, for example when the husband tries to sneak out for a night of bowling... The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.

Every year in the UK 1 million women experience domestic abuse, over 12,000 women are raped while nearly 20,000 fall victim to other sexual assaults. There are on average 12 honour murders a year and 1600 calls made for help relating to forced marriage. Many other incidents go unreported.

In recognition of this, the Welsh Assembly Government has launched a campaign that's seeks to tackle the behaviours that lead to violence against women.

To find out more, visit the website: onesteptoofar.org

The Making of Dark Ride, the Interactive Film to Launch the New Lexus CT 200h
BACKGROUND: Lexus Dark Ride was concepted and created by NYC-based creative agency, SKINNY. This uniquely immersive 'interactive film' was shot in high quality, high definition film and features the new Lexus CT 200h premium compact hybrid, a first of its kind. Releasing May 13th on www.lexusdarkride.com, users will be able to play a co-starring role, sitting shotgun, in this action short. The film features extended user-pannable sequences--allowing them to take control of the camera's point of view, adding an immersive depth to the narrative. It also allows viewers to record their own dialogue lines and make decisions that impact the film's outcome.

This Schweppes ad features Nicole Kidman and little Latika from Slumdog millionaire. I'm too busy being grossed out by the heavy sound of gulping and the way Nicole wraps her entire mouth around the bottle to recall what it was that I was supposed to expect, YMMV.

Here kitty kitty. Here kitty. To be fair, the difference is minimal, they're both furry little sneaks aren't they? Sears Optical says …Don’t Miss a Thing.

Agency: Saatchi&Saatchi Bucharest

Droga5, New York creates a kid hero who "plays" guitar hero on the streets of his hometown by biking his way through a song drawn on the streets. Directed by Jaron Albertin from Smuggler.

PreGame

Sleep like you did before the rooster went blind.