"Before they sat down, one more time, just for themselves..." This BOA commercial tells the story of a family, and all the ups and downs they have gone through, backwards in time through family portraits. It's a very interesting way of peeking into a large families life, and perfectly art directed fashion era references will push recognition buttons in nearly everyone. The small moments of acting a much larger story are great too, like the mothers glare after Brad's "brief brush with the law".
"We know we're not the center of your life" says Bank Of America, who probably lent this family the money to buy the house with the fireplace we see in every photo....."But we'll do ur best to help you connect to what is."
Oy, we're a bit heavy on the violins here Expedia... But then again, it is a wedding and swelling violins are as much part of that as kleenex and white dresses. The journey here is taken by the father Artie Goldstein, who has to come to terms with the fact that his daughter is marrying another woman. The cold hearted cynic in me is gruffing that of course the gay couple depicted are two gorgeous women, instead of two men with an age-difference, while the romantic zap in me is grasping for kleenex at daddy's speech. Hush! Now lets cut the cake.
This is part of Expedia's campaign "find yours", emphasizing the journeys we take when we travel. We know how to book a flight, but the old tagline "Where you book matters" doesn't matter anymore.
Is this a five minute skit with product placement or a really long unfunny commercial?
Jason Bateman and Will Arnett play dad and prom-date from hell/teacher respectively. It starts out lukewarm and recognisable, the parents fuss as the "just legal" daughter is getting ready for her senior prom. Enter the date from hell, who is also her social studies teacher. Along comes Orbit and cleans things up. Orbit might be able to clean the dirtiest of mouths, but I'm pretty sure this won't be cleaning up at the awards.
The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life.
So, how does one go about illustrating the inner life of an unusually creative child? Working with @radical.media Director Brett Froomer - whose notable career is highlighted by memorable commercial campaigns for brands such as Citgo, US Army, Kodak, Prudential and PDFA as well as five successful personal studies, Lofting pored over hours of play and interviews with Sasha, her parents, and her two sisters.
Clemenger BBDO, Melbourne decided to do a product demonstration with a twist, bored with the usual animations of how wings help pads stay in place, they used doofus dude instead who spends an afternoon tuning himself into some sort of pad-superhero. Maybe he thinks they'll make him invisible? Like wonder woman's plane! He is doing the wonder woman deflecting bullet move.
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