I have a confession to make. I used to be a Sony addict. For portable music, you see. I grew up wearing a walkman constantly. I'd save my heard-earned chore-money until I could invest in the slimmest, coolest, latest, whateverest Sony Walkman, and soundtrack my life.
To curb that binge drinking culture, DraftFCB decided to show another angle, you can still act like a drunken hooligan karaokeing and carrying on, despite not having more beers in you. No problem mate, just say Yeah, Nah, then chase down a bus full of pretty girls while tearing your shirt off. Imagine all the people, being sober but still acting drunk. It's easy if you try.
Warning, awkward bro-hug at the end.
Blair Hayes of STORY has directed four spots for JBL in which the brand’s new wireless speakers give partygoers the illusion of attending a live concert by Grammy-winning rock band Maroon 5. The ads are the latest additions to JBL’s Hear the Truth campaign out of Detroit agency Doner, which features star recording artists and underscores the product’s quality sound.
Each of the new spots opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured—each spot also promotes a different type of wireless speaker.
"We need dip jokes." he he he. Nice Andy Richter cameo, too.
Egg Films’ Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam’s chief creative officer Graham Lang and creative director Nkanyezi Masango. In this ad, a very elegant young man seems to have just discovered the clapper and put it on steroids as everything he claps into motion is just a bit over the top, including rising the entire rooftop party above the clouds. Now that's classy. You have to drink lots of vodka to make that sort of thing happen though.
At the holiday party two ladies discover that they are wearing the same dress. Bring out the laser shooting eyes and a fight worthy of any proper sci-fi! Then at the end.. a hashtag? #Samedress? REALLY?
Oh for the love of Gillard can we please stop it with the #hashtag at the #end of #advertisements now? Hashtags are like footprints in sand, they will soon be run over by waves of spam, don't waste your adspace on something I can not click and that just ruins a perfectly good ad. Twitter hashtags are the "AOL KEYWORD" of the tens. Stop it. Just stop it.
The bummer about listening to music is that it's no longer a collective experience. We have our ear buds jammed permanently in our earholes and that's that. But HMDX is out to change that with its Jam Bluetooth Wireless Speakers.
Connect your mobile, ipad or ipod (who has an ipod these days?) or any bluetooth capable device and bam. Instaparty in the streets.
Dogg, Big Sean and Mike G and Domo Genesis of Odd Future, pop starlet Sky Ferreira, basketball player Dwight Howard, fashion icon Jeremy Scott, and everyone who is cool make an appearance in this Adidas ad, which was shot at parties in in Los Angeles, New York, Atlanta and Portland, OR. Production was done by Portland-based collective Kamp Grizzly, which just signed with Wild Plum for representation.
Santa is on vacation, and can do whatever he wants to. Includes santa helpers saying "Naughty!" & "Nice!"
Suave skateboarding dude invents a new way of DJ-ing - and it brings him fame in 60 seconds flat.
"Conceptualised by Draftfcb’s Group Creative Officer, Brett Morris and Creative Director Gareth Paul, Copywriter Melusi Mhlungu and Art Director Bradley Stapelton, the ad for the Color ur tunes bundle was directed by Velocity Films’ Adrian de sa Garces.
The protagonist is a young skateboarder whose Vodacom phone is delivered preloaded with unlimited music. He ‘gum-sticks’ the phone to his board, and sets off on a journey through the city and on which he transforms into a famous and adored ‘DJ Skateboard’.
La Comunidad (www.lacomunidad.com), a global independent advertising agency, has developed a new TV spot titled “Party Mashup” for the “It Only Gets Better” Corona Light Campaign. The spot, which is the second execution of the campaign, launches this week. Rather than the traditional images of beaches, the spot features New York City-based DJ’s, “B-Roc” Ruttner and James “JPatt” Patterson, who make up The Knocks.
The spot will air nationally on CBS, ESPN, ESPN2, NFL Network, TBS, NBA TV, Turner Sports and Versus. It will also be supported by an out-of-home campaign launching in May in key markets that include Southern California, New York City, Chicago and Miami.
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