For its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilian’s methodology and is a natural fit with Director Diane Paragas’ roots in documentary experiences and brand promotions. The inaugural spot, “Joshua” launches this week and was just named the Google TV for ALL First Place Winner.
It's been seven years since global creative agency ATTIK (www.attik.com) and its co-founder and executive creative director Simon Needham began strategically reaching out to young Americans to introduce the Scion line of vehicles from Toyota Motor Sales, U.S.A. Until now, Scions have only been available in the U.S., but beginning next week, 2011 editions of the brand's xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver. To effectively introduce Scion to Canadian customers, Needham and his ATTIK colleagues, including creative director Ron Lim, have worked very closely with executives from Toyota Canada to craft a unique approach.
SAN FRANCISCO –– Four weeks ago, together with Scion, global creative agency ATTIK (www.attik.com) began reaching out to young, predominantly male drivers across the U.S. with numerous cross-media marketing initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe. This past weekend, hundreds of thousands of movie-goers attending screenings of "Resident Evil: Afterlife" across the country were greeted with lenticular Scion tC posters in theater lobbies, as well as a thrilling "Take On the Machine" :60 3D cinema ad starring the 2011 Scion. As of today, new "Take On the Machine" ads are now appearing in U.S. print and online media outlets, new billboards are live in 24 U.S.
Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.
It's a celebration of out-of-the-box installations, sculptures, paintings & photography.
If you play your cards right - or rather your cursor - you can take polaroids of Dita in the dark room.
Thee Oh Sees – “Meat Step Lively” from the Help album on in the red records. The video is a series of three-frame looped clips from Ada Bligaard Søby's live footage of Thee Oh Sees on their tour to SXSW in March 2010.
"Special thanks to John Dwyer, Petey Dammit, Brigid Dawson, Mike Shoun, Thee Oh Sees, In The Red Records, the fans and the Danish Film Institute."
The new Yellow Pages Mobile App helps anybody find a local answer for whatever they might be looking for. In these commercials we put the app through a torture test by showing how three very distinctive characters use it to keep their life running smoothly.
How to find Eva Mendes Number? Vodafone ad from Argentina shows ingenuity in stalking celebs.
After last years fashion Show Forsman och Bodenfors take the baby out for a fashion shoot. Never work with animals or babies.
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