I have a confession to make. I used to be a Sony addict. For portable music, you see. I grew up wearing a walkman constantly. I'd save my heard-earned chore-money until I could invest in the slimmest, coolest, latest, whateverest Sony Walkman, and soundtrack my life.

To curb that binge drinking culture, DraftFCB decided to show another angle, you can still act like a drunken hooligan karaokeing and carrying on, despite not having more beers in you. No problem mate, just say Yeah, Nah, then chase down a bus full of pretty girls while tearing your shirt off. Imagine all the people, being sober but still acting drunk. It's easy if you try.

Warning, awkward bro-hug at the end.

Iggy Pop is hilarious and rules the world. So does Fat Possum records. For hardcore music geeks like me, you had me at "new Stooges album," especially since the last one came out 40 years ago. But for the rest of the music masses, I can think of no better way than this. Props to both rock star and record label for having a sense of humor, too.

Short edit of the dream pool layaway ad with the funky music and water-skiing-squirrel.

Giant billboards with the single word “Believe” have appeared all over California leading up to the launch, and here it is, the powerball snowfall. Believe in something bigger. A god? The fall of the Berlin Wall? The power of women demonstrating for the right to vote? Or you know, just a lot of white balls falling from the sky like slow-mo snow when a choir sings their version of "California Dreaming". See, I don't have a problem with this spot*, it's full of beautyshots, isn't all Sony Bravia, and ends with the one lucky guy catching the red ball in the end. In short, it's pretty and builds a lottery up to being awesome, but a step away from the usual humor strategy.

Like great dreams with fantastic looking women swimming in pools and dancing in shadows with their layers of silk? Try having some milk before you go to bed mate. They say it helps.

“Love fantasies and flying are two of the most common dreams people have,” says Jeff Goodby of Goodby, Silverstein and Partners. “We wanted to bring these fantasies to life in a funny way to bring the message home: without the proper nighttime routine with milk, consumers may not be able to fully realize their dreams.”

So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish.

Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world.

Joaquin Phoenix is in the latest PETA ad and he gets to keep his shirt on, despite being submerged in a pool. In water, humans drown... explains the VO, as if we didn't know that lack of oxygen reaching the lungs, or in a fish's case their gills, will suffocate us. Then PETA wants us to take the pledge at joaquindrowns. What pledge? Supporting veganism, so don't eat fish. At least they're not turning people into the kind of vegan who eats fish, shellfish.... sometimes chicken, non vegan gummy bears, and the occasional piece of bacon but never red meat. I can't stand that kind of vegan.

First it was Dance Fight, now it's Bar Punch. Man, Wexley, what's up with gettin' all hardcore on the bankers? Head spins and punches from vague Austrian sounding body-building types who sound more like they're saying "Nuke man," than "Milk man?" I don't think that's what the FDIC had in mind, yo.

Meet blank. He has a pool! A butler. He's living the good life because he can go anywhere. A N Y W H E R E.

Hooters. The place where they grind up little old ladies and turn them into Buffalo-wings, because only young busty things are worthy of breathing, and only if they serve pitchers of beer and chicken while wearing minishorts. I think that's what the ad is saying. It isn't? Oh wait, I forgot to read the press release with all the important stuff:

This new campaign, via Fitzgerald+Co, directed by Jody Hill (noted director of HBO's Eastbound & Down) and edited by Arcade Edit's Geoff Hounsell, features Hooters consumers' inner Hooters dialogue.

Take the stage. Great Britain. Preparing for the London Olympics this ad features British athletes Jess Ennis, Phillips Idowu, Tom Daley and Louis Smith as well as one heck of a beauty shot with that Lion Head at the end and some fancy manicure, but not much in the way of original idea.

We've seen the "X puts you right in the action" idea before, but none looked quite as bizarre as the bearded man among synchronized swimmers.

Leading full-service marketing communications agency Wing (www.insidewing.com) is launching a new campaign for DIRECTV Latin America showcasing how DIRECTV lets viewers experience being at the Olympics from the comfort of their own couch. The campaign “DIRECTV Olimpiadas” uses CGI technology to transport consumers into the commercial, turning them into Olympic athletes.

TORRANCE, Calif., June 4, 2012 — Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record, is designed to help usher energetic, young consumers into the luxury market with TV, digital and print advertising.

"A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers," said Mike Accavitti, Vice President of National Marketing Operations. "This campaign will serve to engage potential customers looking to complement their active lifestyles."

A man relaxes in the sun, but can't read his high-tech ipad. The clever lady next to him is thrifty enough to buy a Kindle without backlit screen and can read in the sun, noting that she saved money on her toy. But then she pays more than 130 dollars for her sunglasses, so I'm not sure she's the gal you should take economic tips from.

Here's a new video directed by Young and Limited Riad Sattouf, music composed by Naive New Beaters. I can't understand a lick of what they're singing but I get behind every one of them, cuz they're kick-ass and the early-Ramones lookaliker has it down.

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For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

This is cute. Instead of delivering expensive gear to people, the french lottery delivers happy people to their expensive dream gear - the house, the fast car and even the hot tub that comes pre-filled with bikini-babes.

The ‘Young and Connected’ is a brilliant and hilarious series of idents for C4. The project was Directed by Sam Cadman at Rogue and edited by Andy McGraw at Cut+Run, and are rife with bold humor and spot-on casting and art direction. ‘Dynasty’ big hair, equally grand actions and key shots of the LG phone are united with classic tag lines and cliffhangers. The storylines hinge on the drama that social networking can inject into the modern and uber connected world.

The ‘Telenovela’ style campaign can be seen at its ‘YouTube’ channel: http://www.youtube.com/youngandconnected.

Max Windows and Chris McKay also spent many hours on ‘the making of’ Young and Connected that can also be seen on YouTube.

This is Brad Fisher, the junior marketing associate at HBO, and he wants to apologize for filling pools with blood as a marketing stunt for True blood. Then there was the blood-cards with exploding blood, and the not so successful coffin river race. Sheesh, you consumers are so picky these days.