Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.
Titled "Sweeten Your Life", the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.