MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.

Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.

Scientology sells their idea with a commercial celebrating life. And death, in a way as there's a genuine asian tsunami clip in there. It's the one shot by a british family from the balcony of their hotel, and not the one shot by native Thai café owner Arunkul Charoenkul which was broadcast all over the world, without a penny paid to him. Hopefully, the church of scientology both paid for the rights for that British families clip, and donated money to a worthy cause like the Red Cross who helped so many in the aftermath of that disaster.

This PSA was directed by Chris and Rankin