Bank of America - Portraits - (2013) :60 (USA)
"Before they sat down, one more time, just for themselves..." This BOA commercial tells the story of a family, and all the ups and downs they have gone through, backwards in time through family portraits. It's a very interesting way of peeking into a large families life, and perfectly art directed fashion era references will push recognition buttons in nearly everyone. The small moments of acting a much larger story are great too, like the mothers glare after Brad's "brief brush with the law".
"We know we're not the center of your life" says Bank Of America, who probably lent this family the money to buy the house with the fireplace we see in every photo....."But we'll do ur best to help you connect to what is."
Taco Bell - Cool Ranch Doritos Loco Taco / HELLO - (2013) :30 (USA)
Taco Bell’s Cool Ranch Doritos Loco Taco launch has "Hello" by Lionel Ritchie, except sung in Spanish, and a dude at a rainy bus stop trying to create his dream taco. This ad made me cry.
Audi A6 - Click / Split second - (2012) :30 (UK)
Audi UK recently launched a major multi-million advertising campaign, created by BBH in collaboration with production by B-Reel, for the new A6 range that ran during England's first match at Euro 2012. A striking film - which highlights the A6 bi-turbo diesel's amazing ability to make 2,000 automatic decisions per second to assist the driver - premiered on ITV1 and ITV1HD during the England versus France game last Monday, June 12, 2012.
The slot, which is one of the most prestigious of the year, is the first of a fully integrated multi-platform campaign which will run until September.
The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies.
CinemaxX - MAXXIMUM SOUND - (2011) 1:09 (Germany)
When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything.
Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Dogwood Initiative - No Tankers- Oil Spill
A local group trying to keep oil supertankers from BC's waters is using innovative posters that simulate an actual oil spill in real time. The secret? The tankers featured on the posters are printed using a special enviro-friendly black ink that bleeds in the rain and reveals the message “Oils spills affect everyone. Take action now at notankers.ca.”
Developed by Rethink Communications, the posters are part of the Dogwood Initiative’s No Tankers campaign, which aims to prevent oil supertanker traffic navigating BC's northern coastal waters.
notankers.ca
Scientology - Invitation to Freedom
The Church of Scientology sell themselves with something that feels a bit like an old music video. "Invitation to Freedom" has guitars, crescendos and the promise that we are not mortal.
BBC Weather - Be one step ahead of the weather - (2010): (UK):
The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.
adidas F50i - Every Team Needs The Spark - Messi Zidane - (2010) 1:31
Zidane's story about a man unlike others, a man that runs like sparks fly.
Adidas Football - The Quest - (2010) 1:31
Spot the football heroes! It is as if 180 Amsterdam and W+K Amsterdam have decided to duke it out in epic-length football ads this year.
Players on epic journey in this ad are;
• Steven Gerrard (England/Liverpool)/ The Powerhouse
• Michael Ballack (Germany/Chelsea)/ The Capitano
• Steven Pienaar (South Africa/Everton)/ The Link
• Lionel Messi (Argentina/Barcelona)/ The Spark
• Daniele De Rossi (Italy/Roma)/ The Gladiator
• Shunsuke Nakamura (Japan/Yokohama Marinos)/ The Specialist
• David Villa (Spain/Valencia)/ The Blaze
• Jozy Altidore (USA/Hull City)/ The Trigger
• Andrés Guardado (México/Deportivo de La Coruña)/ The Wingman
• Kaká (Brazil/Real Madrid)/ The Maestro
• Yoann Gourcuff (France/Bordeaux)/ The Creator
Philips - Dark Room, by Johnny Hardstaff (2010) 3:39
Johnny Hardstaff brings us to a Bladerunneresque future with his take on the five lines.
Adidas Commercial - Conquer Yourself. (2010) :50 (Canada)
Conquer Yourself continues the long-running Impossible is Nothing theme for Adidas. It’s wateriffic.
Bridgestone - Teaser - "Your tires or your life" - (2010) :15
Teaser for the upcoming Super Bowl XLIV commercial from Bridgestone.
Bridgestone - Making of "Your Tires or Your Life" - (2010) :60
Behind the scenes footage from the making of "Your Tires or Your Life", on of the new commercials during Super Bowl XLIV. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who.
AMF - Butterfly - (2009) :50 (Sweden)
A sad story of a larva's life, until the future arrives. Tagline: The future - a good reason to save for your pension
Suncorp - Queensland Must Haves -(2009) :60 (Australia)
Things you must have in Queensland, this makes me want to move there.
Haribo - Bussen (2009) :30 (Denmark)
This is how Haribo brings joy to your neighborhood - Hey kids! Take candy from strangers and DO ride that mystery bus driven by the pedo-bear!
Just kidding.
RadioShack - Red Chair - A Few Things (2005) 0:30 (USA)
Volkswagen Golf gti - Gene - (2005) 0:60 (UK)
Directed by Jake and Ryoko at Stink, post production magic by the crew at Moving Pictures and conceived by DBB London, the latest (real! honestly! not like that by now infamous polo viral which has dubious roots) commercial for Volkswagen Golf gti features Gene Kelly singing and dancing in the rain. He doesn't just dance though, he breakdances like mad, pops and flips to a modern club mix version of singing in the rain. The song has been remastered by none other than Mint Royale and will be released in the charts.
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