This year, Scope’s April Fools’ spoof — the launch of “new” Scope Bacon — truly sizzled. The effort was supported by a fully-integrated ad campaign developed and implemented by Publicis Kaplan Thaler, MSL Group, Starcom MediaVest Group and included the 30-second video, “Behold!” The hilarious video was produced by East Pleasant and directed by Bradonio. Post-production was handled by Pleasant Post.

Valentines day stunt. Embedded roses act as stubble. Parisians could hand out stubble roses to their significant others. At the end there was a clean face. Fun idea. I could have done without the overreactions from the "man on the street,' however.

There was some print to go with it, too.