Lesbians kissing. A legless man sprinting on hi-tech prostheses, likely nod to Oscar Pictorius. A lookalike to Licia Ronzulli and her baby girl Vittoria in European Parliament plenary sessions. Factory workers, thousands of them, dressed in pink. A rock thrown at the police. An iceberg melting. A closeup of an occupy protestor with money taped on his mouth. Wind power. A family watching all of this on TV. And none of them decided to throw a rock at it for airing the most hypocritical ad of 2012. Amazing.

In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.