Kenyans: A fitness shoe inspires a woman to see herself running alongside – and passing – a group of Kenyan distance racers in this 2011 summer ad by Campbell Mithun for Famous Footwear. Yes the spot was shot in a real game preserve.
See also Martial Arts and Undercover Cop
"Kenyans" launched 5/11 in Campbell Mithun's seasonal "A New You" campaign under the "Make Today Famous" campaign umbrella.
Little spec commercial shot in Madrid, a few months ago, on Red One camera with UltraScope Anamorphic Lens.
Shoot in one day.
For almost every single take, the 7 runners had to run a 90 meters sprint
(corresponding to the distance between the beginning of the street and its end).
You know, if Adidas keeps putting out apps that sound as groovy as this, I might even pick up a sport other than my daily trackpad aerobics.
miCoach is the new mobile sport training app from adidas. miCoach invites you to join adidas stars Jessica Ennis, Andy Murray, David Villa, Jonny Wilkinson, Victoria Pendleton, Derrick Rose & Reggie Bush as they train to get faster for their sport. As the new season dawns, remember adidas miCoach and be faster for your season.
In this launch ad for K-Swiss Tubes, Kenny Powers takes on Jeremy Shockey, Urijah Faber, Patrick Willis, when not enjoying a massage on the beach. It's 72and sunny that has convinced the character from "Eastbound & Down" - played by Danny McBride - to reprazent tubes. They even got Jody Hill to direct it.
Five nights of filming on a New York City street, a VFX studio willing to take a leap into the unknown, a young start-up director with a time lapse camera rig he built himself, all for an unforgettable spot.
The latest project from animation-expert-turned director Doug Purver paired him once again with conceptual design, animation and VFX studio SUSPECT, and it's a project they designed to push their own limits-and the industry's. With SUSPECT involved in every step of post-production, Purver and the team created a slow-motion narrative that's both fluid and arresting. In the spec spot, a pair of photo-real New Balance 509 sneakers jogs in super slo-mo along a high speed, time-lapsed streetscape, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street.
"We started with the idea of green power, of promoting a shoe company that's committed to the environment and social responsibility," said Purver, who was part of SHOOT magazine's New Directors Showcase in 2009. "New Balance is very forward thinking, and they were the perfect brand for the spot." Although SUSPECT ECD Tim Crean was initially very enticed by the concept "we had real concerns about pulling off something like this. It was very ambitious, on many levels, to say the least." Undeterred, Purver set out with his camera rig and Canon 5D to come up with a proof of concept test. "The test footage Doug came back with was stunning." says Crean. "After seeing that, we couldn't pull the trigger fast enough."
The spot was created from the last of Purver's several two-hour long time lapse takes; the camera rig that he custom built captured a three-second exposure every seven seconds while panning over the nighttime street, and caught quick streaks of light from passing cars. He wanted all of the footage to come from one perfect take, and on the eighth try, he was satisfied.
Puma celebrates football and Africa, see the tie-ins at head to www.pumafootball.com or facebook.com/pumafootball.
A celebration of true football. For Africa. For Football. For the insane love of the game we possess that unites us beyond borders. Bringing Football back to its roots. Because love is football.
It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing its name to the National Football League in 1922. The league currently consists of thirty-two teams from the United States.
LowLow from Kerry Foods in the UK - a new lower fat mature cheese with 1/3 less fat than regular cheese, but with all the taste.
"You'll never get across that road!"
He never listens. He just does it.
Wieden + Kennedy Amsterdam have created a new spot for Nike, 'Bad Listener', to coincide with the start of the Beijing Olympics. Created by David Smith and Sezay Altinok and creatively directed by Eric Quennoy and Mark Bernath, the 55" TVC features Oscar Pistorius, the South African paralympian sprinter who, through his bravery, grit and determination, is making the world rethink what it means to be an athlete.
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