Each ad is essentially a series of live snapshots, each of which depict simple, joyful experiences in beautiful surroundings. Original music composed specifically for the ads bring a lighthearted and playful touch to the creative.
Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Each of the four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives. As the tagline, “My World. My Watch” suggests, ESQ by Movado products say much about their customers’ sensibilities.
Possible conversation at Lowe Strateus, Paris (except in French of course).
Creative #1: I know, lets cover stuff in bubble wrap just like they did in Snapple Bubble Wrap city.
Creative #2: Yeah lets do that! Wait, wot?
Like a mock hip-hop music video these preppy New England boys rap about tea parties and "keepin' it real". Featuring pastels, pearls and sailor shoes - these dudes got style.
No edit between the two ads that ran back to back, First Budweiser then American Express.
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