What would you do to get there if you won a ticket to the UEFA Champions League final? This smartly dressed drummer hops a boat, a waterfall, a car, dribbles past a couple of stern looking men in customs and meets an equally soccer crazy billionaire (I assume) on the flight to LOndon from Brazil. Like the entrance, it's all quite over the top, and somewhat entertaining. Mad about football, aren't we all.

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“We’re delighted to launch the ‘Road to The Final’ television commercial, celebrating the resourceful and quick-witted men of the world who will stop at nothing from experiencing the UEFA Champions League Final,” said Colin Westcott-Pitt, Vice President, Heineken. “We look forward to watching the Final with a cold Heineken and our consumers at the epic viewing party.”

100 years ago, Canadians knew exactly where their food came from. That's because they bought it straight from the fishermen. Ah, fishermen, my heroes, I get seasick just looking at that fishing boat, but I'll eat anything you catch mate.

Sobeys invites you to learn exactly where your fish comes from. Learn about your fisherman.

"There’s more to these fishermen than hip waders and Sou’Westers. What you don’t know about them will surprise you.

Our commitment to top-quality seafood begins with the very people who reel it in every day. We’re proud to introduce the crew of one of our seafaring seafood suppliers in our new video “All on the Line,” filmed off the coast of West Pubnico, Nova Scotia.

Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be willing to give up for a chance at some bacon. Their cigarettes, the red sea, their goat ... and their wife. Hell, they'll even give up candy. For what? Kosher Bacon. Kosher what?

"Of course the idea is very tongue-in-cheek," says Brett Channer, Chief Creative Officer, Red Lion. "We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture."

Ah okay. So you've made kosher bacon. Sorta, It's beef, not pig. What mishegoss.

Possible conversation at Lowe Strateus, Paris (except in French of course).

Creative #1: I know, lets cover stuff in bubble wrap just like they did in Snapple Bubble Wrap city.
Creative #2: Yeah lets do that! Wait, wot?