Daniel Disselkoen lets us know how this little game, and film came about. And since we love trams and have been known to stare out the windows of this very same one, we had to share this cute idea.

"For four years, each day I took the same tram to art academy. Why would you then look out the window with curiosity when there is no reason to expect anything new. I decided to change the daily journey for my fellow passengers and myself. I wouldn’t move the tramway track, but maybe I could add something. Make something so that what already exists would look very different now."

"My name is Arnold Bike. I was created by Ad Agency - Arnold Amsterdam as a unique piece to promote the new agency. " No joke, Arnold ad agency created a nicely curvy red bike called Arnold, that spelled out its own name. Even in Amsterdam, where there's a million bikes, this bright red bike catches your eye. The team worked with Swiss designer Juri Zaech to create a frame that not only spells the name A-r-n-o-l-d, but is also a functioning bicycle. Throughout the process, the challenge was to engineer a frame which supported the cyclist’s weight, whilst also achieving excellence in typographical design. Sean Thompson, CCO Arnold Amsterdam, said:

“The bike says Arnold, the streets say Amsterdam and the social networks do the rest. It's advertising in its purest sense.

This is how we used google plus to expose our portfolio of our new creative agency in Israel.

creative, google, hazan, igal, meiran, pachman, ph, plus

Jung von Matt took poaching to a whole new level when they sent 15 different photographers to other agencies to show off their portfolios, and every image has a sneaky little ad within the photo saying that Jung von Matt was looking for Art Directors. It was stitched into sweaters, seen as graffiti on the background wall, or as an inscription on a bus. So very very clever we might see this in Cannes.