Old spice is back with a many soap. Not a soap on a rope (but wouldn't that have been perfectly hipster retro now), just a soap. A soap that is the manly way to wash and will keep you fresh all day. Because it's like you shower all day. No more boring old soap for you, no sir. You use the stalker soap!
"Have you heard from the others?" "They're waiting for us at the table." Pierce Brosnan lends Bond-style to Italy’s largest online casino, Lottomatica. His date however, turns out to be less than thrilled with their destination for the evening. It could have been pretty cute if she whined "you never take me anywhere." Shot in the The Sheats/Goldstein Residence because there's nothing quite as Bond as that house.
I can't name what my favorite thing is about this ad, the jab at the silly fluffy showergels ads talking about aromatherapy, the extended view of a naked guys ass, or the frank truth of what it really looks like when men (and women) actually shower. This is what it's really like mate, not so ad-pretty but it gets you clean. Oh, you missed some lint in that navel by the way.
Gillette introduces a commercial that almost smells like the commercial they want to smell like. (2010) :30
Okay, so Old Spice has ruined body wash commercials for everyone while Axe almost guarantees guys will get laid. Gillette tries though to reclaim some of that manhood back with Odor Shield body wash and excessive amounts of stuff that creates Man Smell.
Old Spice nails it, as I will now dash off and get my man some. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it!
Well done Wieden+Kennedy!
Grand Prix winner, Cannes Lions 2010
Men getting sweaty together!
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