To launch their "Where's the Party?" campaign, Carlsberg teamed up with former Swedish House Mafia hombre, DJ Axwell, to create this music video content. This global campaign will feature activations in 18 different countries., with a headlining show in Stockholm, 31st, August. The video itself is ready made for the adidas House Party cool kids crowd so I'm sure they'll love it.
In 1981 Ogilvy&Mather New York had this idea for the christmas party that the should make a "Fame" parody video / musical number. Ladies and gentlemen, I give you the most epic ad agency video of all time. You can not top this. They even have the cantina people dancing, and the lady with the vest bob-cut and ribbon tie is quite eager to take that off and shake her booty once the headband and leotard wearing dancing kids invade the lunchroom at the 2 minute mark.
FAME were gonna sell more coffee and and Playtex and Kotex and QTips and AmEx… whoah they're listing every client they have. Those were the days. Honestly who knew that so many Oglivy staffers could actually carry a tune. No, not the new guy. The ladies just liked him for the hair.
Deutsch moves past the Star Wars motif for a sunnier look on life. This 'teaser' as it is, pretty much explains the whole story. They mined youtube for angry/freakout videos, and then got all those youtube 'celebrities,' together in a field, and had them sing and dance to Jimmy Cliff doing a cover of The Partridge Family's "Come on get happy."
Draft FCB Zurich decided the best way to celebrate the holidays with BMW was to sing the Christmas song in the world. By showing BMW DTM professional driver Martin Tomczyk driving The Zurich Accapella Group around around a track like a bat out of hell while they sing Jingle Bells.
How does Jingle Bells sound in a car this fast? Awkward!
A man eats lunch alone, as a woman comes up and begins singing.
"Here you are, eating lunch alone but if you had Comviq Kompis
You could have called someone
for 0 kronor"
The men on the balcony join in and suddenly the song isn't so cute anymore:
"He's daft, daft!
Why are you such a fool, you think like a drugged monkey!"
They drag the man out of his seat and end the song with;
"You're so stupid in your whole head and so dumb it makes us ashamed"
and throw him in a garbage container.
The most interesting thing that happened on this shoot was that we found the prerecorded music vocals did not match our Casting selection. On set we slowed down the play back to a deeper register, and then in post sped up the frame rate as well so everything matched. Thinking on our toes.
Evenings are her favorite time of day.
Ode to the afternoon.
Ode to the morning, her favorite time of day. Afternoons are nice, evenings are okay, but mornings are her favorite time of day.
Agency: Goodby Silverstein & Partners, San Francisco
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