Made of more.

This is the new tagline for our black and white friend. The one we wait for. The one we race for. The one we dream of. The one we surf on.

It is made of more.

Indeed, it is. I'm not sure this campaign idea is, though.

The film “Coverage” is part of TIM’s institutional campaign within the positioning “Minds without borders”. BMG triplet, this time, literally covers the whole Brazil in blue to show the coverage investments and signal quality the mobile operator has made in the country.