Swedish winters suck. They last forever. And you can't believe it's ever going to change. The minute you see those birds fly south, you know you're screwed.
In an attempt to make it just a little easier, Volkswagen decided to help out. Their
Skiteam edition cars with 4MOTION: that's four wheel drive, a car heater and roof box.
Getting back to the birds: DDB Stockholm paired up with the University in Lund and used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back.
Fans could follow the bird, read its tweets and of course, learn all about the 4MOTION cars. There was even a prize thrown in for good measure.
Fresh out of Film School, Hanna Maria Heidrich, has just shot her first spot through Gorgeous, this one for Radiotjänst in Sweden. Radiotjänst is Swedens national public broadcaster / public service and much like the commercial free BBC, we pay a fee to watch TV and listen to radio. Or some do, and most people try to dodge that bullet, even if every store that sells any TV or radio device has a duty to report your personal identification number to Radiotjänst like a stasi-snitch if you buy anything.
John Lewis does it again. To illustrate that extra mile we all go to find the perfect gift for the ones we care about, they show how a snowman goes on an epic journey to get his snow-girlfriend what she needs.
Gabrielle Aplin sings "the power of love" and the song is available on iTunes if you fancy it.
Some people won't sacrifice style for anything, like this girl-model trotting down the street in heels that would be impossible to navigate a real snowy sidewalk with. It all looks great, of course, and so does the new Lexus which can handle all weather terrains while looking good. I bet it has a better grip on the road than those heels do.
Mothership director David Rosenbaum has teamed up with ad agency TBWA\Chiat\Day, Los Angeles on a cinematic two-spot effort for Infiniti. To promote Infiniti’s Winter Sales Event, the festive commercials highlight the Infiniti G Sedan’s ability to handle the most challenging driving conditions — and an average Joe’s winter revenge fantasy. The 30-second spots “Inspired” and “Competitive” also tap the visual effects expertise of Mothership sister company Digital Domain. In “Inspired,” the man rolls a seemingly innocuous snowball down a mountain. As he hops into his Infiniti, the ball picks up speed and girth. The man drives down an icy winding road, deftly dodging the ball -- which, at this point, has grown to twice the size of the vehicle.
Man is being chased by ZOMBIE SNOWMEN AAAAAAAAH! Oh, it's wicked weather. Either way, run'em down, dude.
Bully Pictures and Bully Bros Post showed off their snow making abilities for a spot promoting Suzuki’s new 4-wheel drive sedan, the Kizashi.
Conceived by Los Angeles agency Siltanen & Partners Advertising, “Wicked Weather” shows a man driving the car through a wintry environment where he comes under attack by a band of evil snowmen. A half dozen or so of the creatures, sporting stovepipe hats and menacing grins, hurl snowballs at the man in an apparent attempt to force him from the road. The man is saved by the agile performance of his car, which dodges out of the way just as the snowmen collide, exploding in a cloud of white flakes.
"It's a wintery day in Yonkers, NY. Spiders have been sued and the welsh is sunk. The new order family have been waiting for Ben to come home from the convalescence that followed the implant. This joyful day is celebrated accordingly and by the book. But as read in the middle age tales, the pied piper enters and turns its magics on the kids. The biologic weapon placed within backfires and sets the demon lose."
- Andreas Nilsson
The Tropicana brand is taking a uniquely Canadian approach in the trend of expedition marketing through its new “Brighter Mornings for Brighter Days” campaign launching on March 1st. And it couldn’t come at a better time, when Canadian pride is at an all-time high. Next week, Tropicana will invite Canadians on a journey to one of the country’s northernmost towns during the coldest and darkest days of the winter.
"Dreaming in mono" is a mockumentary from McDonald's that centers around a mono-ski team somewhere in the cold Swedish north. The character Alain is supposedly French, but you'd never guess since the actor has a thick Swedish accent that he can't seem to hide at times, like in this entire clip. Alain likes women, women like him. Right.
The full length mockumentary aired on Channel 6.
Anonymous Content Director Patrick Sherman helms the first new TV creative for Interstate Batteries since 2007. Sherman collaborated with agency Firehouse to develop the spots, which each feature a hapless driver stranded in a frustrating predicament due to a dead car battery.
Jamie goes on road trip in new Sainsbury's Christmas Ad serving fresh smoked scottish salmon, steaming hot pies that are baked daily in Sainsburys, and lovely large turkey to happy people in snowy town squares. Can I get Oliver cooking my dinner for Xmas?
This evening a new 90 Guinness spot premiered on UK telly. A spot that had a "rocket scientist" on set working with the special effects team. A shoot that got so cold at one point while shooting the forest scenes in Canada, -30 degrees Celsius, that some of the trees actually snapped. "It took 45 women, 6 days to hand stitch the artificial grass" the trivia sheet doesn't mention how long it would have taken had they used men. (hardyharhar).
Yes, it's a move away from ‘Good Things Come to Those Who Wait’, and it's not Noitulove, in ‘World’ hard working men bring the world to life in visuals that echo that surge and settle motion seen in a glass of the black gold after its poured.
Marketing Manager, Paul Cornell said; “To mark the start of the Bring it to Life era, we wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand, its drinkers and found within every great tasting pint of Guinness.”.
Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."
Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.
Green comments; “This was one of the toughest and most exciting shoots I have worked on. The locations were so remote and extreme that it took days to even get to the site. From high altitudes to underwater shoots, freezing temperatures of -30 combined with the burning glare of the sun off of the snow, every element brought its own unique challenge. With only three weeks of shooting the team pulled together to create this incredible piece of work.”
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