To support one of Europe's biggest tennis schools and motivate the children to keep playing, Grupo JWT turned missed shots into messages of inspiration. Keep trying, guys!

Little spec commercial shot in Madrid, a few months ago, on Red One camera with UltraScope Anamorphic Lens.
Shoot in one day.
62 takes.
For almost every single take, the 7 runners had to run a 90 meters sprint
(corresponding to the distance between the beginning of the street and its end).