Blair Hayes of STORY has directed four spots for JBL in which the brand’s new wireless speakers give partygoers the illusion of attending a live concert by Grammy-winning rock band Maroon 5. The ads are the latest additions to JBL’s Hear the Truth campaign out of Detroit agency Doner, which features star recording artists and underscores the product’s quality sound.

Each of the new spots opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured—each spot also promotes a different type of wireless speaker.