You remember Judith & Judith don't you? They've been the Snapple-like gals, and then they continued their campaign career by doing homages to virals. Of course they had to go all Psy on us.

Lyrics, translated (where it has to be):

Surf surf surf surf - surfa Comhem Style

Surfa = "to surf" in Swedish.

När du skall surfa, stream film och ladda upp en fil

When you want to surf, steam a movie and upload a file.

Celebrating the New Year's Day return of the hugely popular "Dance Moms," the Season 2 promo is an homage to the 80s ballet flick "Flashdance." Mixed-media production studio Roger headed to Pittsburgh, PA (home of the show and the film) for the one-day shoot.

"It was only fitting to tie ‘Flashdance’ into the promo concept," says Terence Lee, Owner/Creative Director of Roger. "We explored the original film, pulling the most iconic moments to help sell our story. We took pains to make the wardrobe and set-dressing reference original scenes from the movie while still functioning for what we needed to change."

A little more bizarre than the soap shower that started this bar soap campaign, in this ad we find the soap inside a basketball that is a watermelon that hold the soap. After we've showered.

Old spice is back with a many soap. Not a soap on a rope (but wouldn't that have been perfectly hipster retro now), just a soap. A soap that is the manly way to wash and will keep you fresh all day. Because it's like you shower all day. No more boring old soap for you, no sir. You use the stalker soap!

You can dock it, it's easy to interface with, and you can connect to others with just one click. The difference between single-core and dual-core is clear. This Somersby Cider ad mocks Apple Fanboi-dom in the most hilarious fashion. Try something new. Try the unbeer. Works great even in the sun.

American Eagle Outfitters have come up with Skinny Skinny jeans as a response to all you hipsters who want your jeans so skinny, your booty pops, your camel-toe announces itself, and your knobbly knees stand out in all their glory. Check the site and these jeans come in two colors, "Indigo" and "Bright Light". They also come... in a can. Yes it's a joke, people. Hardy har har, and unlike the fast spreading Indian misogynist Ford ad , this prank was on purpose.

Kitteh Kitteh raps: "Your night just got better, I'm a four legged love-letter" and I purred at the over-the-top R&B/rap-smoothness these cats display. Slow-mo rolling on the floor? Yes. Licking water from a fishbowl? Yes. Soft-lit profiles? Yes. This is all kinds of good for a cat lover. Get some Litter Genie right now, just to sponsor the non-bland ad in the usually reserved for shit ads product category. (Pun not intended, but I will leave it there).
Walter and the Lap Cats' music is brought to you by Litter Genie® and JWT New York. Nicely done, gais.

Your night just got better.
I'm a four-legged love letter.
Go on, look at me.
The first glance is free.
I love a cat that dances.
(Go kitty, go kitty)
You love my big finances.

Well, that didn't take long. The Facebook ad about chairs is now nicely spoofed by Dónal Mulligan, Cian Markey & Richie Nolan. Chairs are like facebook they say, you can sit on them, share pictures of kittens, and masturbate. Facebook and chairs are like doorbells. Heroin. Toilet paper. This thing. After you've stopped laughing, seriously consider the pay-off. Log out.

Nicely done gais, you've just yanked the chair out from under the pretentious facebook ad. *clap clap clap*

On twitter the gang of three are: @donalmulligan @cianmarkey @richie_nolan

To shill Net On Net - the electronics store where you can only buy things online - Garbergs decided to make beer. Lager specifically. Why Lager? Well, there's a Swedish pun in that, lager is also warehouse, and since Net On Net only have warehouses rather than street stores, they sold lager by spoofing atypical summer beer ad, in a warehouse. How meta!

The actual low-alco lager was available in supermarkets for a limited time during the summer.

Royal Dutch Shell has come up with a novel solution to the pollution it is widely blamed for in the Niger Delta, Africa. The Live With It app. This clever app helps you keep track of what Earth Netherlands calls "the world’s largest oil spill."
The Worse Than Bad campaign made this app to help the people of the Niger Delta cope with the hazards of oil pollution, gas flares and contaminated water. The Live with it App can help you survive in heavily polluted area using the latest in gamification, QR codes and geolocation. Hell, it'll even be fun as long as you have your iPhone handy.

Oh, the sarcasm is heavy in this ad. Quite amusing.

Rent.com wants you to take back the dream, meaning the American one. In this homage to Apples 1984 a man is chased through a suburban street of McMansions by men in black, as he runs towards a glass house with a brick ready to destroy it.

It's been six months since five major US financial institutions, VISA, MasterCard, PayPal, Western Union and the Bank of America, have stunted Wikileaks by freezing accounts and prevented donations from being made via them. This ad shows Julian Assange in house-arrest at Vaughan Smith's country manor, while spoofing the long-running "Mastercard Priceless" campaign. It's up on youtube today, but with their trackrecord for yanking parody ads that touch on trademarks (see Greenpeace VW) it might be down by tomorrow.

Censorship, like everything else in the West, has been privatized.

The other day Greenpeace came out with this spoof of the Volkswagen "the force / little Darth Vader" superbowl ad, and as usual youtube a.k.a temporary storage for films, has removed the spot(s). (they've been done with the super in all european languages). Nothing can stop the forces of good however, and VW darkside has simply replaced their youtube embeds with Vimeo embeds (hang on, doesn't that break Vimeos TOS? It's advertising....)
Update Turns out the video was suspended due to a copyright infringement notice from Lucas Films, the maker of Star Wars, which just makes me want to slap my forehead, so here I go. *slap* Ow!

You remember Nothing, right? When they opened shop in Amsterdam, they built their office out of cardboard, and sent out a nice set of images showing it off. They also held a nice shindig during Eurobest when it was hosted in Amsterdam.

Now they boast about their new office. In need of more space for their ever-growing agency, they already have a full team in their new satellite office, which has a great cantina, a never ending supply of comfortable work spaces, a homely interior that varies throughout and great parking to boot. Yes, they're in Ikea.

Digital Domain built the entire KC-135 digitally after conducting an intricate survey of the actual plane, obtaining reference photos and the plane's physical dimensions, as well as researching actual videos of KC-135 plane landings. The digital production team, led by VFX Supervisor Eric Barba (VFX Supervisor on "TRON: Legacy") then worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable.

Barba's team took care to ensure the tracking was just right, so the camera matches precisely with the live-action to maintain believability. Digital Domain also added atmospheric effects -- exhaust, heat coming off engines, and dust, as well as some sky replacement.

Fresh faced Dutch director Jelmar Hufen wrote and directed this little film, which comes complete with a small town full of characters, a great soundtrack, and the protagonist who just wants to ride his motorbike but has nobody to hang out with, now that all his mates have 'picked up girls on the high street'. The desolated town shots are great, I really like how this clip is crafted. Our hero goes to high street to see if he can "pick up a girl too", and that's when it gets even weirder.

The mumbled prayers. The ticking clock. The grimy dark setting. The screams from the bedroom. It's all so spot on, the only thing that could make this any better was if it ran only on Halloween. Dirt devil, get on that please.

With an obvious nod to The Jill and Kevin wedding entrance dance, T-mobile leaves the ad-as-event arena and settles for using only the ad-copying-already-succesful-virals part of their "Life's for sharing" campaign. The lookalikes are great, and probably had a lot of fun doing this, and it's always momentarily amusing to see "royals" gyrating. But there was nothing done in public this time involving an unsuspecting audience in the idea, and we find it less easy to forgive the viral-rip without the added layer of real world interaction underlining and encouraging people to share the event via their cellphones.

In an apparent homage to Dove Evolution, KEB skincare wants to remind everyone that for a natural Swedish beauty, their skincare products are the best. Refreshingly clean, and the homage works well. The ad is created by the founder of KEB Daniel Sand together with the director if photography Johan Annerfelt at production company Rivera.

Fourth quarter airing.