TORRANCE, Calif., June 4, 2012 — Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. The Gen Y-focused campaign developed with rp&, Acura's agency of record, is designed to help usher energetic, young consumers into the luxury market with TV, digital and print advertising.

"A rich array of standard Acura features, at a starting price of $25,900, makes the ILX the ideal gateway to the luxury market and the Acura brand for a new generation of young buyers," said Mike Accavitti, Vice President of National Marketing Operations. "This campaign will serve to engage potential customers looking to complement their active lifestyles."

A man relaxes in the sun, but can't read his high-tech ipad. The clever lady next to him is thrifty enough to buy a Kindle without backlit screen and can read in the sun, noting that she saved money on her toy. But then she pays more than 130 dollars for her sunglasses, so I'm not sure she's the gal you should take economic tips from.

The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.

Sony asks the man who knows everything about mornings what he thinks of their new Sony Dash wakeup-widget. Yep, Mr Sun. No, not that guy from Jimmy Dean ads, the real flaming sun. Good thing they have a fire extinguisher handy.

The Tropicana brand is taking a uniquely Canadian approach in the trend of expedition marketing through its new “Brighter Mornings for Brighter Days” campaign launching on March 1st. And it couldn’t come at a better time, when Canadian pride is at an all-time high. Next week, Tropicana will invite Canadians on a journey to one of the country’s northernmost towns during the coldest and darkest days of the winter.

Target is launching a unique partnership with fashion icon Liberty of London, which combines the retail giant's budget-conscious ethos with Liberty's legendary styles. The announcement called for a memorable advertising campaign, and who better to deliver than A Very Small Office (AVSO) Director Mikon van Gastel, who collaborated closely with Peterson Milla Hooks (PMH) to buck industry trends and create a unique oversized practical environment that beautifully showcases Liberty's trendy clothing, home and table ware, garden products, bicycles and more.

The edgy Liberty spot follows AVSO's recent series of high-profile Target Frugalista spots - done in the iconic style of the retail chain - that aired during the Grammys, the Golden Globes, and the Winter Olympics. The spots are vastly different in tone and presentation from the Liberty spot, serving as both a verification of Mikon's incredible versatility and AVSO's ability to attract and maintain the world's most visible clients.

"It's a testament to PMH that they recognized Mikon's flexibility and gave him liberty (no pun intended) to create at will. What they got was something unique; a fashion editorial come to life; a slightly surreal and ethereal spot that goes far beyond traditional retail expectations," noted AVSO EP Saffron Case.

This is how Haribo brings joy to your neighborhood - Hey kids! Take candy from strangers and DO ride that mystery bus driven by the pedo-bear!

Just kidding.

I don't know if it was the silouette of Grahams pouring into a bowl with the sun behind it, or the annoyingly catchy jingle - all I know is that I begged mom for this stuff and only got it on special occasions because it was chock-full of sugar. My favorite cereal by far when I was a kid.