What's with the deserted supermarket? Is this 28 days later? Armageddon? A Zombie attack? No, it's the season of surströmming that is upon us. For those not acquainted with this Swedish delicacy that Stephen Fry once described with: "Allegedly it can cause birds to fall dead from the sky, and it is banned by airlines, but it is quite good on toast", I can confirm that it stinks to high heaven. And it is quite good on toast.
In a new ad campaign for Freschetta, a woman goes on an Alice-in-Wonderland-like journey in search of a better pizza. The campaign, conceived by St. Louis agency Cannonball, was produced by hybrid production studio Vitamin, which worked with its affiliate, Filmworkers, to provide a unique one-stop solution for the campaign that took it from the drawing board to the screen.
The winning concept features a woman shopping for pizza in a supermarket packed with bland frozen pizzas. She falls through a trap door into a Wonka-like world filled with overgrown fruits and vegetables showcasing all of the fresh ingredients used in each of Freschetta’s Simply Inspired pizzas.
The hypnotic jammie & toffee dodgers monkeys get sudden competition from.. choccie !
Here's something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids in a car full of camping gear, men are seen dragging the familiar systembolaget* bags home heavy with wine, favorite dinner ingredients are picked up in the supermarket. In short, it's the weekend.
"Weekend. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.
* In Sweden, alcohol can only be bought at special stores called Systembolaget.
To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team.
The never-ending soap opera of what goes in at the local ICA store takes a sexy turn as Ulf seems to have spent his entire vacation working out and oiling up his skin. It begins when Cindy asks her co-workers what they've done on their vacations. Jerry, the downs syndrome trainee has "hung out", and the other guy doesn't answer as suddenly new and improved Ulf makes his entrance. With visual homage to the 2002 Satisfaction video by Benny Benassi as Ulf drills a hole in the floor in slow motion, the ad successfully mocks every aspect of sexism in advertising by turning it all on its head.
In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. The A-Team tough guy dares any punks to step to his charge, standing in as a symbol for MasterCard's great consumer protections. Cool as this spot is, Absolute added an extra touch with Flame and combustion work, executing sign and license plate removal from street and indoor scenes, creating titles, and aligning a split screen to make it look good.
The 60 second version of "The green police", airing 4th quarter. Men are arrested at the supermaket for choosing the wrong bag, folks who don't recycle batteries are raided, a police helicopter watches you forget to compost - but all is well if you happen to own an Audi Clean Diesel sleek machine.
Rabbit Director Matthew Ogens recently helmed a stirring six-part campaign for BlueCross BlueShield of North Carolina. The sequence of :30s, done in collaboration with Ogilvy, Durham, plays like a series of micro films that display Ogens' impressive range, from orchestrating action sequences to capturing beautiful scenery to telling a simple narrative with voiceover.
He's minding his own business at work when suddenly a song breaks out thanking him for paying his TV license.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- I see what is happening. I
4 min 18 sec ago
- WTF?! This was INSANE!! MAKE
10 min ago
- Why the hate? Ad is selling
2 hours 19 min ago
- AntDude! *highfives*
7 hours 20 min ago
- I think the "phase" market is
7 hours 27 min ago
- Red Robin completely missed
9 hours 5 min ago
- Let's see Peter Norton.
12 hours 16 min ago
12 hours 28 min ago
- Holy guy cave Batman, I am
13 hours 56 min ago
- Ooh, you know what he's doing
16 hours 31 min ago