A little more bizarre than the soap shower that started this bar soap campaign, in this ad we find the soap inside a basketball that is a watermelon that hold the soap. After we've showered.

Virgin Mobile wants you to retrain our brain, and they'll help you along with some surreal images of a snorkler petting a happy shark, triplets saying "virgin mobile", dust explosions and a dash of red here, there and everywhere. See it as an updated version of that scene in a clockwork Orange where they retrain Alex to not like violence, with set direction that would make Kubrik a little jealous.

Matt Mahurin directed "Hell Broke Luce" from the album "Bad As Me" with a hearty dose of visual surrealism. Tom Waits wrote the song about Lance Corporal Jeff Lucey, one of the people in the Frontline documentary called "This Soldiers heart". Jeff Lucey suffered from PTSD and committed suicide in his home.

And left, right
Left, left, right
Left, right
Hell broke luce
Hell broke luce
Hell broke luce

Take that part in the Ikea ad World without Textiles where the man holds a fluffy bunny after his shower, and do what we all thought that man would do - make a shirt out of the fluffy!!! Ok, perhaps not a live fluffy kitten shirt..... Or wait, how good would a purring fluffy kitten shirt feel? Then, up the randomness by tossing in a random sports celeb for no reason at all, say Michael Jordan who once was a relevant player in ads like Michael vs Mia .. and what have you got? A Hanes ad that feels like a Skittles ad! At least I think it was for Hanes.

We are the love lickers.

This is a Special Time.

Food that cannibalizes itself is always a good one.

NFL's Ray Lewis is the hero in this Wieden + Kennedy, Portland spot for Old Spice as he jumps onto a giant bird decked out in nothing but foam. Directed by Steve Miller.

And that bird? Clearly a homage to the old Pocari sweat ads with Cindy Crawford, like the Giant Bird ad and maybe a stylistic nod to Dragon battle because that's just weird as well.

Bonus trivia: the Animatronic Raven was built by Rick Lazzarini at The Character Shop
Lather Costume: Rick Lazzarini/TheCharacter Shop
Puppeteers: Rick Lazzarini
Debra Smith
Russ Herpich

The famous MTV VMAs are just a few weeks away, a fact that will be a secret to no one thanks to a vibrant five-spot campaign color-graded by Smoke & Mirrors Colorist Ben Eagleton. Working direct-to-client with MTV, Eagleton expertly colored the challenging campaign, which mimics the look of various past eras with a funky mix of black-and-white, full color, and mixed footage. The campaign stars VMA nominees, presenters and performers: Nicki Minaj, Drake, Ke$ha, Eminem and Justin Bieber.

Drench are going back to their slightly gross brainy roots, and show how a man in the underground sorts his head out by drinking Drench. I mean literally sorts his cubistic Picasso-esque Rubiks-cube head out.

It's totally unrealistic. I mean, really, when have you ever seen the underground not crowded? Pffft.

“Cubehead” was directed by Smith & Jones’ Ulf Johansson and edited by The Whitehouse Editor & Co-Founder John Smith: “It was a fun challenge to work on this spot, to play with and figure out the man’s perspective. We had to make it look and feel real, despite being a human Rubik’s Cube.”

Man meets a moose in the elevator, a moose that says chew chew chew chew chew.

What do a woman in a fish costume, a weed-strewn parking lot, and dancing naked men holding balloons have in common? Absolutely nothing, which is just one reason why Director Nico Beyer's Hornbach spot, Hymne, out of Berlin agency Heimat, is storming through the awards circuit: it is a seamless, poetic integration of incongruous images that promotes the home improvement superstore with a poignant story of renewal.

Young girl has dinner table invaded by... what are those things?

A man wanders through his subconscious, loses his head, eats his own arm, meets a strange duck. Yes, it's very David Lynch. Not sure if it is better than the Tim Burton Timex ad we talked about when we reported on this ads making. What do you think?

Cindy Crawford dressed in wedding garb (?) on a giant flying seagull of some sort? Who knows.

I think this was a success, I remember that they showed it to us in adschool and we were all gobsmacked. Still freaks me right the hell out.

"The new way to dress" in Crimplene for men and Terylene, the new way to dress is in ICI fibers....

It's also the really surreal way to dress, it's as if they borrowed the set and music from Zardoz but forgot to add Sean Connery's awesome thigh-high boots. Shame, they would totally have worked with that scarf.