The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.

For these two :15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, New York-based animation studio Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG.