In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.

In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.