This is all I know about Italy: Everything there tastes awesome except the tap water. The little kids in their Sunday best are the most adorable kids in the world. Italian men are taken to a masonic hair-dressing club as they come of age, and are taught everything they need to know about hair-products in a secret ritual so you will never find an Italian man with a hairdo that doesn't suit him. Also, bars and clubs have the worst taste in music ever, and it has unfortunately spread to the advertising case studies.

The adventure is on with a new three-spot Jose Cuervo campaign from Gorgeous@Anonymous Content Director Tom Carty. Working via JWT New York, Carty compactly delivers, in the series of :15s, the freewheeling sensibilities of Cuervo tequila as cleanly as a shot of the famous liquor.