Here's the thing. The Irish are very unhappy that Kilbeggan's Whiskey is now across the pond. But they're a charming lovely sort. So they know how to cope with losing Ireland's best kept secret. They cope by knitting.

I initially thought the premise was something along the lines of we Yanks love the stuff so much there's none left in Ireland. But apparently just the thought of us drinking it down is enough to send them into OCD level state of coping.

Fourth of July - time for fireworks, barbeques, and patriotic advertising. The latter is exactly what audioEngine helped deliver for Jack Daniel's, in a powerful spot directed by Prettybird's Max Malkin via Arnold. With mixer Rex Recker leading a team that included producer Jessie Meade and EP Sharon DiTullio-Tepper, audioEngine struck the perfect holiday note.

As American As is a steady march through the great inventions of American ingenuity: the jukebox, motorcycle, television, blue jeans, automobile, motorcycle, radio, telephone and more, on through history, until a sturdy bottle of Jack Daniel's is slammed on a table, as American as anything else we've seen. As these images flash past on the screen, Recker perfectly blends a narrator's voiceover with the sounds of Gary Clark Jr.'s Bright Lights, plus the very delicate and subtle use of sound effects.