Dealing with student debt can be a horror. Thankfully, non-profit SALT is here to help. With a nifty little microsite, a ten thousand dollar give away (hope she didn't go to portfolio school as ten g's is a pittance) and some good advice for this girl.
Sweat. On your brow, on your back, on your upper lip - you've earned this beer now.
So, this is a new Levi's commercial. it's evolved the campaign to be less about America per se and, well...did I mention the VO is a poem? It is! And here is Kidsleepy's commentary as a poem in response.
This is Levi's 2012.
Stitched and hemmed,
Tailor made for the Peter Pan
Who does no work except
Working really hard to look lived in.
But it began in 2009, with a quiet big bang
The voice of an eloquent journalist teacher
Preaching on scratchy vinyl,
Calloused thumbs closed around belt loops
A man named Whitman, imploring The New American Pioneer
To look forward, go forth, make something,
Never go back.
But oh! To have armchair quarterbacked,
What do a woman in a fish costume, a weed-strewn parking lot, and dancing naked men holding balloons have in common? Absolutely nothing, which is just one reason why Director Nico Beyer's Hornbach spot, Hymne, out of Berlin agency Heimat, is storming through the awards circuit: it is a seamless, poetic integration of incongruous images that promotes the home improvement superstore with a poignant story of renewal.
Here's a :30 spec commercial we created for the Apple iPod Touch. For more, check out: http://www.couriercontent.tv
Åkestam & Holst decided to go against the grain in selling package travel deals branded Apollo travels. Instead of the endless sunny beaches and starbursts announcing cheap tickets, they focused on the growing anticipation before a trip, the planning, the pet sitting arrangements, the packing, the smiles on everyones faces knowing they'll be away for a week or two somewhere nice and sunny.
The pan-in past those adorable sleeping baby feet to the family on the beach at the end is enough for everyone watching to start dreaming about their own holidays. And to send my ovaries twitching, because those baby-feet are supahcute.
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