We weren't kidding when we said award show season was in full swing. On Tuesday night, the Outdoor Advertising Association of America's 63rd OBIE Awards were held in Chicago at the Chicago Hilton Hotel. This year Peterson Milla Hooks took home the Best in Show for their work for Target.

Read on for the creative...

2005 Best in Show Agency: Peterson Milla Hooks
Title: Wants/Needs: Slinky/Jeans / Corkscrew/Leggings / Toilet Paper/Scarf

Creative Directors: Dave Peterson
Art Directors: Dave Peterson
Photographers: Ilan Rubin
Print Producer: Ellen Frego
Client: Target

Amusement & Entertainment
Winner: Agency: Bailey Lauerman
Title: 1139

Creative Directors: Carter Weitz
Art Directors: David Thornhill
Copywriters: Sarah Coker
Client: University of Nebraska / Husker Baseball
Description: The billboard was placed along a highway directly past the stadium. The distance is accurate.

Merit: Agency: Extra Strength
Title: Dracula

Creative Directors: Steve Koloskus
Art Directors: Brad Harrison, Toby Balai
Copywriters: Curtis Smith
Photographers: Brooks Freehill
Electronic Artist: Nicole Dondelinger
Client: Colorado Ballet

Merit: Agency: Lowe
Title: Pro-Bush

Creative Directors: Gary Goldsmith, Dean Hacohen, Earl Cavanah, Lisa Rettig-Falcone
Art Directors: Steve Kashtan
Copywriters: Lisa Rettig-Falcone, Seth Fried
Photographers: stock c/o PictureQuest
Illustrators: Teresa Rad/Evan Forman
Art Producers: John Paul Tran
Print Producer: Abe Norfleet
Client: Museum of Sex

Automotive
Winner: Agency: CP&B
Title: Umbrellas
Advertiser: BMW
Brand: MINI

Winner: Agency: CP&B
Title: Big to Small: Computers / Cell Phones / Cameras

Client: BMW / MINI

Winner: Agency: CP&B
Title: Small Thoughts 1 / 7 / 9

Advertiser: BMW / MINI

Business & Technology
Winner: Agency: Leo Burnett
Title: Wall / Banner / Gondola

Creative Directors: Larry Zuger and Jerry Caggiano
Art Directors: Vincent H. Cook
Copywriters: Gary Fox-Peterson
Photographers: Kite Arnal
Client: United States Army

Consumer Goods & Services
Winner: Agency: Sukle Advertising & Design
Title: Celebrating Lives Campaign 2

Company Name: Fairmount Cemetery & Mortuary
Creative Directors: Mike Sukle
Art Directors: Kelly Wright
Copywriters: Jim Glynn
Client: Fairmount Cemetery & Mortuary

Merit: Agency: Ogilvy One
Title: Real Beauty

Creative Directors: Steve Hayden, Jan Leth, Bruce Lee, Denis Lewis, Aurelio Saiz, Bill Bonomo, Sabine Grammersdorf
Art Directors: Sabine Grammersdorf and Bill Bonomo
Copywriters: Kim Mathers, Lor Dudek and Aurelio Saiz
Photographers: Ian Rankin
Client: Dove
Description: A beauty ad featuring the image of a 96 year-old woman. Placed in Times Square with the ability to interact via text message and web.

Food & Restaurants
Winner: Agency: Leo Burnett
Title: Straw

Creative Directors: Mark Tutssel and John Montgomery
Art Directors: Brian Shembeda
Copywriters: Avery Gross
Photographers: Greg Mohrs
Client: McDonalds / Milkshake

International
Winner: Agency: RMG David
Title: WWF

Creative Directors: RMG Creative Team
Client: World Wildlife Federation

Winner: Agency: TAXI
Title: 3D Luge

Creative Directors: Zak Mroueh
Art Directors: Lance Martin
Copywriters: Michael Mayes
Typographer/Mac Artist: Peter Hodson
Agency Print Producer: Ronn Battaglia
Client: MINI Canada / MINI Cooper
Description: A full-sized MINI with a mannequin on the roof dressed like an Olympic luge sledder was hung on a wall.

Winner: Agency: TAXI
Title: Bernard Wall

Creative Directors: Zak Mroueh
Art Directors: Ron Smrczek
Copywriters: Kira Procter
Illustrators: Jason Edmiston, Three in a Box Inc.
Typographer/Mac Artist: Doug Scott
Agency Print Producers: Judy Boudreau, Alex Cresswell
Client: NIKE / NIKE Speed
Description: Murals were placed on consecutive buildings showing distance runner Bernard Lagat bursting through.

Winner: Agency: BBDO Canada
Title: Mini Straw

Creative Directors: Jack Neary, Terry Drummond, Alan Madill
Art Directors: Christina Yu
Copywriters: Avtar Takel
Photographers: Shin Sugino
Client: Pepsi-QTG Canada / Pepsi Mini Cans

Merit: Agency: BBDO Canada
Title: Mini Straw / Mini Glass / Mini Ice Cubes

Creative Directors: Jack Neary, Alan Madill, Terry Drummond
Art Directors: Christina Yu
Copywriters: Avtar Takel
Photographers: Shin Sugino
Client: Pepsi-QTG Canada / Pepsi Mini Cans

Merit: Agency: TAXI
Title: Score / Film Review / Schedule

Creative Directors: Zak Mroueh
Art Directors: Dave Douglass
Copywriters: Pete Breton
Photographers: Ron Fehling
Designer: Dave Watson
Agency Print Producer: Mark Prole
Client: Canadian Film Centre / Worldwide Short Film Festival

Special F/X
Winner: Agency: Peterson Milla Hooks
Title: Wants/Needs: 3D Lampshades

Creative Directors: Dave Peterson
Art Directors: Dave Peterson
Photographers: Ilan Rubin
Print Producer: Ellen Frego
Client: Target
Description: 3D billboard that lights up at night

Beverage
Merit: Agency: Doe Anderson, Inc.
Title: Tanker Truck

Creative Directors: Scott Troutman
Art Directors: Bill Connelly
Chief Creative Officer: Jim White
Client: Maker's Mark
Description: A truck driver on the billboard is tilting a Maker's Mark bottle, pouring into a real tanker truck below. Pour is illuminated from inside.