Ad Age readers couldn't help but notice the anorexic page count of recent issues. Perhaps to cover for the dearth of trade advertising, Ad Age has unveiled a redesign this week which adds white space and leading.

The magazine states that a goal of the redesign is to "better connect the weekly Ad Age with the real-time AdAge.com web site" and present information in a "reader-friendly manner."

That said, one can't help but notice how the eye-straining , microscopic type on the newly redesigned web site contrasts with the "easy reader" new print version.

Maybe it's a generation thing, with the magazine targeted to an older, vision impaired readership.