Axe has started a campaign for their Axe Unlimited with some new tv commercials and a couple online components. The new TV spot leads to www.mojomastergame.com, which is a Sim-like game.

Superadgrunts, view the TV spot here:

The "major features" of the game according to the site:

* Create your Mojo Master persona and build him up with new clothes, bling, and a repertoire of moves to play on the ladies.
* Collect hundreds of moves, some more rare and powerful than others.
* Encounter up to 100 unique and RIDICULOUSLY HOT 3D girls, including ubergirl Tiffany Fallon, 2005 Playboy Playmate of the Year.
* Unlock up to 28 rich 3D venues in 7 cities: Atlanta, Miami, Chicago, Los Angeles, New Orleans, New York City, and Las Vegas.
* Hot new music from up and coming artists.
* Multiplayer (playa vs. playa) coming this fall.

The one downside for the game, created by Wild Tangent, is that it requires downloading to your computer. The site also includes links to download music from the game and a link to a site of two fellas, Evan and Gareth who are attempting to live the game and blogging the results. Yup, they are working their mojo on ladies in cities like LA, Chicago, Miami and Denver. Ladies, watch out.