Lean Mean Fighting Machine, Cannes Lions Interactive Agency of the Year 2008, has updated "Dem bones" by The Delta Rhythm Boys to be "Dem iPhones" by The Delta Rhythm Boys.

Digital experts talk a lot of nonsense for much of the time. We wanted to make a bit of a statement about the hype surrounding Web 2.0 and get people to think of digital in a much simpler way. An alternative take on the classic "Dem Bones" seemed as good a way as any, as well as a good way to attract people to the fact we are recruiting.