EA Canada aggressively recruiting using super-secret nerd language.

Adland: 

Electronic Arts is attempting to steal away geeky employees from their smaller competitor Radical. Using a large billboard with the message "char msg = {78,111,119,32,72,105,114,105,110,103,0};"
(which translates to "now hiring"), the larger company openly admits it is attempting to siphon workers.

Full story from Canada.com

Comments (5)

  • Dabitch's picture
    Dabitch

    oh yeah!

    (quietly murmurs)
    y'all are gonna hate me for this but I do remember a recruitment ad for a gaming company, made by Ground Zero LA in '99 or so, that spelled the headline 'help wanted' (or something like that) out in hexcode... ;)

    Dec 17, 2003
  • CopyWhore's picture
    CopyWhore

    Guess this proves the old adage, "Know your target audience," (no matter how geeky...)

    Dec 17, 2003
  • James_Trickery's picture
    James_Trickery

    Yes, it's brilliant - even if it has been done before in hex and whatnot, still a great idea that works. Love it.

    Dec 17, 2003

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