Elite Designers against Ikea campaign

Adland: 

Elite Designers against Ikea

The big blue place is odious, its affordable design is sickeningly shallow and we loathe it even more than we loathe football. Please join us in our unqualified hatred.

Call van der Puups number and you'll be greeted with a "funny accent" message +44 (0) 20 7729 4636 - a little reminiscent of Ugoff - the great pouch designer. This campaign is supported by commercials, posters and press where van den Puup headlines with the choice quote: "Ikea, you disgust me to my kidneys".

What is with this accent-trend? Even the blogging 90-foot woman had one on her answering machine. Is it to hide not-so-funny copywriting? Y'all realize that bad imitations of foreign accents doesn't automatically make flat jokes funny, right? File under: jumped the shark already.

Comments (9)

  • Neo's picture
    Neo

    Pretentious designer Van Den Puup and Elite Designers Against Ikea are up in arms about the Swedish retailer's home furnishings. Why? They're just too affordable. It's all part of a very funny viral campaign from London agency Karmarama.

    - I guess the people at adcritic never did a simple "Whois"?

    Oct 12, 2004
  • cosmonaut's picture
    cosmonaut

    aahh.. Then it makes sense, thought it was badland stuff.

    Robert/Boisen did the JetSetsociety aswell... Allso a anti IKEA organisation. But then it was the upperclass that fought their exclusive right to own status symbols. Kind of same area.

    Oct 12, 2004
  • cosmonaut's picture
    cosmonaut

    aahh.. Then it makes sense, thought it was badland stuff.

    Robert/Boisen did the JetSetsociety aswell... Allso an anti IKEA organisation. But then it was the upperclass that fought their exclusive right to own status symbols. Kind of same area.

    It could have been a rip-off thing again... Just like the like www.ikea-fans.dk and very simelar www.ikeafan.nl

    Oct 12, 2004
  • Neaner's picture
    Neaner

    I'm not saying Ugoff was better because it was the first quirky designer. Ugoff was way better because he was the funnier quirky designer. This guy is just a cheap Ugoff.

    Oct 16, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.